AI Summary
Grüns is seeking a UI/UX Designer to own the web experience for established DTC brands, focusing on conversion rate optimization. This role involves designing landing pages, content sections, and promotional campaigns, while collaborating with cross-functional teams and maintaining a design system. The position is fully remote with quarterly in-person off-sites.
Key Highlights
Design and develop high-performing web pages for DTC brands with a focus on CRO.
Own the web experience for assigned brands, ensuring consistency and premium customer experience.
Collaborate with Growth, Ecommerce, and Brand teams, and maintain the design system.
Technical Skills Required
Benefits & Perks
Competitive base salary ($80,000 - $100,000)
Equity packages
Comprehensive health, dental, and vision insurance
Generous paid time off and holiday leave
Free Grüns product subscriptions
Flexible remote work environment
Opportunities for professional development
Quarterly team off-sites
Job Description
About The Company
Grüns is a forward-thinking wellness company dedicated to revolutionizing the way people approach nutrition. Our mission is to make comprehensive, real nutrition accessible, convenient, and enjoyable for everyone. We specialize in creating high-quality gummies formulated from 60 nutrient-dense, whole-food ingredients, offering a simple and effective alternative to traditional supplements. Our focus is on transparency, quality, and innovation, ensuring that each product delivers maximum benefits without compromising on taste or convenience. At Grüns, we believe that foundational nutrition should be straightforward and integrated seamlessly into daily life, empowering our customers to live healthier, more vibrant lives.
About The Role
We are seeking a talented UI/UX Designer to take ownership of the web experience for a select group of our established brands. This role is essential in crafting visually compelling, high-performing web pages that not only enhance brand presence but also significantly improve conversion rates. You will be responsible for designing new landing pages focused on conversion rate optimization, developing content-rich pages such as Science and Ingredients sections, and refreshing seasonal and promotional campaigns. Additionally, you will support our ecommerce team through Replo implementation, ensuring seamless integration and execution. The ideal candidate is someone who thrives in a fast-paced environment, enjoys iterative design improvements, and understands how design influences user behavior. You will collaborate closely with Growth, Ecommerce, and Brand teams to maintain a consistent, premium customer experience across all digital touchpoints. Your role will also involve maintaining and evolving our design system, ensuring design consistency and efficiency across various pages and launches, with guidance from our Senior Product Designer. This remote role offers the flexibility of a high-trust, fully remote work environment, complemented by quarterly in-person off-sites for team connection and collaboration.
Qualifications
- 3–5 years of experience designing for direct-to-consumer (DTC) brands, landing pages, or CRO-driven experiences
- Proficiency in Figma, with the ability to create comprehensive design systems and prototypes
- Experience building templatized design solutions for faster deployment and reuse
- Strong understanding of conversion copywriting principles, including value propositions and benefit-focused messaging
- Experience with low-code/no-code builders such as Replo for implementation
- Excellent visual design skills with a refined aesthetic sensibility
- Ability to collaborate effectively across cross-functional teams in fast-paced environments
- Experience working with agencies or in-house teams creating multiple template types
- Nice-to-have skills in Photoshop, Illustrator, and After Effects for motion graphics and visual enhancements
- Design and develop new CRO landing pages tailored to specific brands, including redesigns and performance variations
- Own the web design experience for assigned brands, ensuring consistency, freshness, and conversion readiness
- Create engaging visual storytelling to communicate complex concepts such as bioavailability and form factors in a premium, digestible manner
- Develop and maintain a scalable, flexible design system to ensure consistency and efficiency across pages and campaigns
- Design and deploy seasonal updates, promotional pages, and limited-time offers to support marketing initiatives
- Collaborate with Growth, CRO, and Creative teams to translate strategic goals into high-performing visual assets
- Enhance overall visual quality to reflect the brand’s premium positioning and credibility
- Build and implement templatized design solutions to streamline workflows and enable rapid deployment
- Partner with cross-functional teams to apply test learnings, optimize UI/UX, and ensure high performance of brand pages
- Competitive base salary ranging from $80,000 to $100,000, commensurate with experience
- Equity packages aligned with company growth and individual contribution
- Comprehensive health, dental, and vision insurance coverage
- Generous paid time off and holiday leave
- Free Grüns product subscriptions to support your wellness journey
- Flexible remote work environment promoting work-life balance
- Opportunities for professional development and career advancement
- Participation in quarterly team off-sites for in-person connection and collaboration
Grüns is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, religion, or any other protected status. We believe that a diverse team fosters innovation, creativity, and a positive workplace culture. All qualified applicants are encouraged to apply regardless of background or identity.