Marketing Specialist - Economic Development

Job Advertisement — Marketing Specialist

The Opportunity

Mid-Western Regional Council is seeking a creative and driven Marketing Specialist to join our Economic Development team, to promote and grow Council's commercial business assets, including our caravan parks, Mudgee Team Training Village, saleyards and airport.

This full-time role places content at the centre of our marketing efforts. You will lead the planning and delivery of strategic marketing initiatives while producing high-quality, engaging content across digital channels. From campaign concepts and copywriting to visual and video content, you will play a hands-on role in shaping how our region and facilities are seen, experienced and chosen.

Working closely with internal stakeholders, you will manage digital campaigns, build strong brand presence, and use compelling storytelling to drive visitation, engagement and commercial performance across Council's business portfolio.

If you are passionate about content-led marketing, tourism and regional economic growth, and thrive in a role where creativity and strategy go hand in hand we'd love to hear from you.

What Council Can Offer

• Competitive salary based on skills and experience plus 12% superannuation
• 19-day month and flexible working arrangements
• Continual professional development
• Mobile phone and laptop
• Access to relocation assistance (where applicable)
• Employee benefits including Fitness Passport Program and Employee Assistance Program
• The opportunity to live and work in one of regional NSW's fastest-growing areas, known for its lifestyle, affordability, and vibrant community
  
  

About You

To be successful in this role, you will have:

• Tertiary qualifications in marketing or a related field, or a minimum of 5 years' industry experience
• Demonstrated experience in:
• Developing and delivering marketing plans across a range of brands
• Creating engaging content for social media (Instagram, Facebook, TikTok)
• Managing website content and implementing SEO strategies
• Paid social and digital media campaigns, including Google Ads
• Reporting on Return on Investment (ROI) using tools like Google Analytics
• Excellent organisational skills, with the ability to manage multiple projects and deadlines
• Outstanding communication skills, with the ability to engage diverse stakeholders
• Current Class C driver's licence and National Police Check clearance (obtained prior to appointment)
• Knowledge of WHS responsibilities and a commitment to safety
  

Highly Desirable

• Experience in marketing caravan parks or hotels
• Knowledge of local government operations
  
  

Mid-Western Regional Council is an equal opportunity employer that values diversity. Applicants must be eligible to work in Australia to apply.

Find out more at Working at Mid-Western Regional Council - YouTube

What Is Next -

Applications close on 20 January at 11:59pm. Interviews may be conducted with suitable candidates before the closing date, and the position may close earlier if a suitable candidate is found.

Further Information Can Be Obtained From

Michele Mini, Economic Development Manager (02) 6378 2802

Kim Stanton, HR Specialist (02) 6378 2943