Digital Marketing Optimization Specialist

Careerxtra • Lisbon Metropolitan Area
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AI Summary

Build and implement optimization solutions for high-value advertising customers. Analyze performance data to drive optimization decisions. Develop performance reports to support optimization strategies and customer goals.

Key Highlights
Build and implement optimization solutions
Analyze performance data
Develop performance reports
Technical Skills Required
Microsoft Excel Google Ads (AdWords)
Benefits & Perks
Competitive base salary with annual performance bonus
Meal allowance and transportation allowance
Private health insurance
Relocation assistance and allowance for international candidates

Job Description


📍 Lisbon, Portugal | Full-Time | Hybrid (Mon–Fri, 9:00–18:00)

Key Responsibilities
  • Build and implement optimization solutions for high-value advertising customers.
  • Create keyword packs, bid strategies, and budget recommendations.
  • Analyze performance data at account and campaign level to drive optimization decisions.
  • Develop performance reports to support optimization strategies and customer goals.
  • Apply best-practice optimization techniques across Search, GSN, Mobile, and Video.
  • Identify upsell and growth opportunities within customer accounts.
  • Maintain strong knowledge of internal processes, policies, and platform updates.
  • Demonstrate innovation by identifying areas for operational or performance improvement.

Requirements
Must-Have:
  • Professionally fluent German (C1) and fluent English (minimum B2).
  • 1–2 years of experience in digital marketing, online advertising, or campaign optimization roles.
  • Experience working in a B2B environment with active use of online advertising platforms.
  • Strong analytical skills with high attention to detail.
  • Advanced computer literacy, particularly in Microsoft Excel.
  • Ability to learn and apply complex product, process, and policy information.
  • Strong work ethic, quality-driven mindset, and ability to work independently or in a team.
Nice to Have:
  • Google Ads (AdWords) Search Fundamentals certification.
  • Strong interest in emerging digital marketing trends and advertising technologies.

What’s in It for You
  • Competitive base salary with annual performance bonus.
  • Meal allowance and transportation allowance.
  • Private health insurance.
  • Relocation assistance and allowance for international candidates.
  • Professional development tools, coaching, and clear career growth paths.
  • Dynamic, international, and collaborative team environment in Lisbon.

If you are ready to grow your digital marketing career in an international setting, apply now!

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