Lead the North American marketing agenda, shaping strategy and driving execution across the full marketing mix. Develop and execute integrated campaigns, improve the student journey, and champion experimentation to accelerate performance improvements.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Associate Director of Marketing - North America
Permanent | Remote (East Coast preferred)
Salary: $135,000 + 20% Bonus
The Opportunity
We are partnering with a global education-focused organization to appoint an Associate Director of Marketing to lead the North American marketing agenda across the U.S. and Canada.
This is a senior, hands-on leadership role responsible for shaping strategy and driving execution across the full marketing mix, including digital, CRM, content, events, and partner-facing campaigns. Reporting into a global marketing leader, you will play a critical role in delivering measurable growth across student recruitment, partner engagement, and institutional visibility
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Key Responsibilities
North America Marketing Leadership
- Own the regional marketing strategy, annual planning, budget management, and performance outcomes.
- Translate market insight into clear, actionable initiatives aligned to commercial goals.
- Act as the senior marketing voice for North America in cross-functional leadership forums.
End-to-End Campaign Delivery
- Lead the development, execution, and optimization of integrated campaigns across paid media, CRM, content, social, events, and partnerships.
- Continuously improve the student journey to drive engagement, conversion, and yield.
- Champion experimentation and rapid testing to accelerate performance improvements.
Partner & Agent Marketing
- Design and deliver a compelling regional partner/agent marketing strategy.
- Create toolkits, playbooks, and campaigns that strengthen engagement and market presence.
- Work closely with recruitment stakeholders to align messaging and priorities.
Product & Go-To-Market Marketing
- Oversee regional product marketing, including value propositions, proof points, and launch strategies.
- Lead go-to-market activity for new programs, partnerships, and offerings.
- Embed customer insight, data, and competitive analysis into all messaging.
Team Leadership & Capability Building
- Lead, coach, and develop a high-performing regional marketing team.
- Encourage growth in analytics, agile delivery, and GenAI-enabled marketing workflows.
- Foster a culture of accountability, curiosity, and innovation.
Brand & Localization
- Balance global brand consistency with effective regional localization.
- Oversee content creation tailored to international audiences, with a strong focus on outcomes and storytelling.
Performance & Commercial Alignment
- Own reporting across ROI, funnel performance, lead quality, and conversion metrics.
- Use insight to recommend strategic and tactical changes that support revenue and enrollment targets.
- Align marketing activity closely with regional commercial forecasts.
Required Experience
- Proven experience leading regional or multi-market marketing strategy and execution.
- Strong background delivering end-to-end campaigns across digital, CRM, and offline channels.
- Highly analytical, with experience using data, experimentation, and dashboards to drive decisions.
- Experience within higher education, international education, or a comparable complex B2C/B2B environment.
- Demonstrated people leadership and cross-functional stakeholder management skills.
- Strong storytelling and value proposition development capability.
Desirable
- Experience with partner, agent, or B2B marketing models.
- Familiarity with marketing automation and GenAI-enabled content workflows.
- Comfortable operating in evolving, matrixed organizations.
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Working Environment
This is a remote-first role (East Coast preferred) within a globally distributed organization. You'll collaborate with international teams across multiple regions and cultures, working closely with commercial and recruitment stakeholders to drive impact in a mission-led environment.
Interested?
This is a confidential search managed by Harnham. If you'd like to explore the opportunity, apply below or reach out directly for a discreet conversation.