Lifecycle Marketing Manager

About The Company

Supergut is a pioneering health and wellness brand dedicated to transforming the human health trajectory from the inside out. Leveraging the power of clinical science and prebiotic fiber, our products are meticulously designed to enhance gut health, regulate blood sugar levels, and support overall metabolic and hormonal wellness. Recognized for the adage that the gut is your second brain, we believe that true wellness begins within the digestive tract. As a mission-driven organization, Supergut is committed to building a vibrant community through meaningful experiences, operational excellence, and compelling storytelling that shapes culture and inspires healthier living.

About The Role

As Supergut experiences rapid growth across direct-to-consumer (DTC) and omnichannel platforms, we are seeking a strategic and innovative Lifecycle Marketing Manager to oversee our email and SMS marketing channels. In this pivotal role, you will be responsible for developing and executing comprehensive lifecycle programs that nurture customer relationships, boost retention, and generate measurable revenue. The ideal candidate will possess a blend of analytical prowess and creative storytelling ability, utilizing insights, segmentation, and testing to craft personalized customer experiences. Collaboration across teams—including eCommerce, product, creative, and brand—will be essential to ensure consistent messaging and alignment with Supergut’s mission. If you are a big thinker who moves swiftly and executes with precision, we look forward to welcoming you to our team.

Qualifications

• 5+ years of experience in email and SMS marketing within a high-growth, DTC eCommerce environment
• Bachelor’s degree in marketing, communications, or a related field
• Proficiency with CRM and marketing automation platforms, preferably Klaviyo
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Experience in developing segmentation and personalization strategies to enhance engagement and lifetime value
• Ability to design and execute A/B testing to optimize campaign performance
• Excellent communication and cross-functional collaboration skills
• Proficiency in Excel, Google Analytics, and data visualization tools
• Willingness to travel domestically up to 20%
• A passion for health, wellness, and mission-driven brands aligned with Supergut’s values
  
  

Responsibilities

• Own and continuously optimize the full lifecycle marketing strategy across email and SMS channels, including onboarding, conversion, retention, and reactivation efforts
• Develop and implement segmentation and personalization frameworks to increase engagement and customer lifetime value
• Manage campaign and automation calendars for product launches, promotional campaigns, and storytelling initiatives that drive business growth
• Analyze performance data to identify trends, optimize creative content, and improve campaign cadence
• Design and execute A/B testing plans to enhance channel effectiveness and customer experience
• Collaborate with creative, eCommerce, and brand teams to ensure consistent messaging across all customer touchpoints
• Lead initiatives to grow email and SMS lists through acquisition strategies and retention efforts
• Monitor and report on key performance indicators such as open rates, conversion rates, customer lifetime value, churn, and engagement metrics
• Innovate and improve automation workflows, customer journeys, and personalization strategies to maximize impact
  
  

Benefits

• 100% remote-first work environment with flexible hours
• Opportunity to contribute to a mission-driven company making a positive impact on health and wellness
• Collaborative and fast-paced work environment fostering innovation and growth
• Competitive salary package ranging from $110,000 to $130,000 plus commission opportunities
• Comprehensive medical, dental, and vision insurance plans
• Matching 401(k) retirement plan
• Monthly wellness stipend to support personal well-being
• Opportunity to be part of a purpose-led brand from its early stages of growth
  
  

Equal Opportunity

Supergut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Applications are welcomed from individuals of all backgrounds, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other protected characteristic.