Paid Media Specialist

You’re not just running ads. You’re the engine behind predictable lead flow.

You understand that paid ads aren’t about clicks. They’re about economics, intent, and execution.

You know how to turn budgets into leads, data into decisions, and tests into scalable wins.

You live inside platforms like Google Ads and Meta, but you don’t hide behind dashboards. You take ownership of performance. You spot problems early. You optimize relentlessly.

If you’re a performance-driven paid media specialist who wants to own results, not just tasks, keep reading.

WHO WE ARE

Deck Builder Marketers is the #1 marketing partner for deck builders in North America.

We help outdoor living companies scale with SEO, PPC, websites, and marketing systems designed specifically for high-ticket-home service businesses. Everything we do is grounded in data, homeowner psychology, and real-world profitability.

We care deeply about our clients, and just as deeply about doing the work the right way.

WHO YOU ARE

• A performance-minded paid media specialist who understands that CPL, CPA, and ROAS matter more than vanity metrics.
• A data-driven operator who knows how to read trends, spot inefficiencies, and take action quickly.
• A problem-solver who doesn’t wait to be told when something is underperforming.
• A collaborative partner, not just an execution arm.
• Someone who thrives in a fast-moving agency environment where accountability is high and expectations are clear.

If you get energized by the idea of being directly responsible for lead flow and ROI, you’ll love this role.

KEY RESPONSIBILITIES

Campaign Strategy & Management

• Develop, launch, and optimize high-impact paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Perform audience research, keyword targeting, and craft compelling ad copy that resonates.
• Conduct A/B testing to boost ad performance, landing pages, and targeting strategies.

Performance Analysis & Optimization

• Track and analyze key metrics (like CTR, CPC, CPA,ROAS) to assess campaign effectiveness.
• Continuously refine campaigns to maximize conversions and improve ROAS.
• Provide insightful, actionable reports for both the marketing team and clients.

Collaboration & Coordination

• Work with creative teams to develop creative ad visuals that captivate audiences.
• Collaborate with account managers to align campaigns with client goals.

Trendspotting & Innovation

• Stay up-to-date with the latest industry trends, platform updates and best practices.
• Perform competitive research to identify new opportunities.
• Implement fresh strategies to keep campaigns ahead of the curve.

Compliance & Quality Assurance

• Ensure all ads comply with platform policies and client branding standards.
• Conduct routine audits to maintain accuracy and consistency.

SKILLS & EXPERIENCE

What You’ll Bring

• Proficiency with Google Ads, Meta Ads, LinkedIn Ads
• Expertise in PPC Strategies, bid management, and audience targeting
• Strong analytical skills with tools like Google Analytics
• Excellent ad copywriting and data analysis abilities

Bonus Points If You Have

• Google Ads and Facebook Blueprint certifications
• Experience with remarketing, display ads and programatic advertising
• Familiarity with CRM Tools (like Go High Level) and marketing automation
• Basic understanding of SEO to align paid and organic efforts

Education

• Bachelor’s degree in marketing, business, or a related field (preferred but not required)

PERKS OF THE JOB

🏡 100% remote – work from anywhere!

🕶 Unlimited paid time off – because life outside of work matters.

🇺🇸 All U.S. holidays off – Enjoy time off with your loved ones.

📈 Growth-Focused – We invest in professional development.

🎉 Culture of Celebration – We recognize and reward great work.

🚀 Grow with Us – Access to ongoing training, industry conferences, and a clear path for career advancement.