Website UX Designer

This position is based in Mérida, Yucatán, México. If you do not live in/around Merida, and are still interested in this position, relocation will be required within 60 days of accepting this position. Verato will provide a relocation bonus of $42,500 MNX pesos to help with your move.

ABOUT VERATO

As digital transformation and AI progress at lightning speed, organizations find themselves data-rich and insights-poor. Digital transformation’s promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record, such as ERPs and EHRs, systems of engagement, such as CRMs, and systems of insight, such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks.

Verato, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. The Verato MDM Cloudä, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

Core to Verato’s strategy for sustained growth is our commitment to building a strong, people-first culture that attracts, develops, and retains top talent worldwide. Verato operates on the simple principle that a company must prioritize its employees first and foremost. In return, these employees will take care of the company’s customers, and in turn, those customers will support the company’s shareholders. Verato believes in empowering teams with the best tools and development opportunities available. Staff are given chances to expand their knowledge in areas like technology (e.g., big data, distributed/cloud computing, complex algorithms), healthcare, and organizational development. As Verato continues a path of high growth and significant impact, every team member gains an influential front-row seat as we execute our business strategy. Together, we can bring about a profound and positive transformation in healthcare as we know it today.

VERATO VALUES

We are committed to continually raising the standard of excellence throughout the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy, and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION

About the Role

We’re looking for a Website UX Designer to own and continuously improve the user experience across our B2B website. This role focuses on creating intuitive, conversion-oriented experiences that guide diverse buyer personas through complex information toward clear next steps.

You’ll collaborate closely with marketing, product marketing, SEO, CRO, and engineering to ensure the website effectively communicates value, supports demand generation, and drives pipeline impact.

Key Responsibilities:

Website UX & Information Architecture

• Design and optimize end-to-end website user journeys for B2B audiences, from first visit through conversion.
• Create and maintain clear information architecture for complex products, solutions, and industries.
• Translate business goals and user needs into intuitive navigation, page layouts, and interaction patterns.
• Ensure consistency across all web experiences, including product pages, solution pages, and landing pages.

Research & User Insights

• Conduct UX research including user interviews, usability testing, surveys, and behavioral analysis.
• Develop personas, journey maps, and experience flows for B2B buyers and influencers.
• Use qualitative and quantitative insights to inform design decisions and prioritization.

Conversion-Focused Design

• Partner with SEO/CRO resources to design high-performing, conversion-optimized pages.
• Design experiences that support demos, trials, gated content, and sales-led funnels.
• Apply UX best practices to improve clarity, trust, accessibility, and usability.

Design & Prototyping

• Create wireframes, prototypes, and high-fidelity designs in collaboration with brand and visual design teams.
• Present design concepts and rationale to stakeholders with clarity and confidence.
• Support design system and component library development for scalable web experiences.

Cross-Functional Collaboration

• Work closely with Growth Marketing, Product Marketing, Content, and other resources. teams.
• Partner with developers to ensure high-quality implementation of UX designs.
• Participate in sprint planning, reviews, and iterative optimization cycles.

Qualifications

Required

• 4+ years of experience in UX design for websites, preferably in B2B environments.
• Strong portfolio demonstrating UX problem-solving for complex products or services.
• Experience designing for long buying cycles and multiple decision-makers.
• Proficiency with UX and design tools such as Figma, Sketch, or Adobe XD.
• Solid understanding of usability principles, accessibility standards (WCAG), and responsive design.

Preferred

• Experience in B2B SaaS, enterprise software, or technical products.
• Familiarity with SEO, CRO, and analytics-driven design.
• Experience working with design systems and CMS-driven websites.
• Basic understanding of front-end constraints (HTML/CSS) and development workflows

Tools & Technologies

• Design: Figma, FigJam, Adobe Creative Suite
• Research & Analytics: Hotjar, Google Analytics, FullStory, UserTesting
• CMS & Web: Webflow, WordPress, Contentful, or similar
• Collaboration: Jira, Confluence, Notion, Slack

What Success Looks Like

• Improved clarity and usability across key website pages
• Higher engagement and conversion rates across core user journeys
• Positive qualitative feedback from customers, prospects, and internal teams
• Scalable, well-documented UX patterns that support ongoing growth