Head of Marketing (Germany)

We are now seeking a high-calibre Marketing Manager (Head of) based in Berlin. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove Germany team, you will be leading the local marketing team and collaborating closely with the rest of the local and regional stakeholders to achieve marketing excellence.

This is a full-time role located in Berlin. A relocation package will be provided for the right candidate currently located elsewhere.

What You’ll Do

• Responsible for the marketing success in Germany across full funnels
• Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc.
• Manage internal and external resources to ensure the marketing & PR campaign is rolled out as planned
• Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
• Derive actionable insights from marketing and product data and take prompt actions in optimization, growth hacking, through constant testing to uncover new marketing opportunities
• Oversee and grow the marketing team department, constantly identify revenue and partnership opportunity
• To collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
  
  

Requirements

• 6+ years of working experience and a proven track record of success
• Prior experience in a marketing-related role in a tech company is a plus
• Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
• Proficient with marketing technology tools and able to turn marketing data into actionable insights. Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles would be highly preferred
• Organised, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment
• Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
• Excellent command of written and spoken English and German
  
  

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.eu/en-de/candidate-privacy-notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.