Marketing and Communications Manager

Industry & Sector: Public K–12 education — regional school district communications and community engagement. We drive enrollment, stakeholder relations, event promotion, and public information campaigns that support student success and family engagement.

Position: Marketing & Communications Manager (Remote — United States)

Role & Responsibilities

• Develop and execute integrated marketing and communications strategies (digital, print, and community outreach) to promote district programs, initiatives, enrollment, and events.
• Manage district social media channels and content calendar; create, schedule, and optimize posts to increase engagement and community reach.
• Own website content and information architecture on WordPress CMS—ensure accessibility, SEO best practices, and timely updates across school and district pages.
• Produce and oversee creative assets (graphics, short-form video, newsletters); coordinate with designers, vendors, and school liaisons to maintain consistent brand standards.
• Track and analyze campaign performance using Google Analytics 4, SEO metrics, and platform insights; prepare concise reports and recommend data-driven optimizations.
• Lead stakeholder and media communications for routine announcements and time-sensitive situations; draft press releases, talking points, and internal communications as needed.
  
  

Skills & Qualifications

Must-Have

• Social media management
• Google Analytics 4
• SEO
• Adobe Photoshop
• WordPress CMS
• Content strategy
  
  

Preferred

• Adobe InDesign
• Mailchimp
• Google Ads
  
  

Additional Qualifications (brief)

• Proven experience leading marketing or communications programs (public-sector or education experience strongly preferred).
• Strong track record of measurable results across digital channels and stakeholder engagement.
• Ability to work remotely across U.S. time zones with occasional travel to schools and community events; ability to pass required background checks.
  
  

Benefits & Culture Highlights

• Fully remote role with flexibility and mission-driven work supporting students, families, and educators.
• Collaborative environment that partners with school leaders and community stakeholders; opportunities for professional development.
• Meaningful impact—implement campaigns that directly support enrollment, student programs, and community trust.
  
  

We are looking for a proactive, metrics-driven marketing leader who can translate district priorities into clear, engaging communications for families, staff, and the community. Apply if you bring strong digital marketing chops, experience with content and website management, and a passion for public education.

Skills: seo,communications,public,campaigns,digital,adobe photoshop,content strategy,social media management