Senior Product Manager - AI-Enabled Advertising Technology

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

You’ll take end-to-end ownership of a meaningful product area - this could be our core platform, creative tooling, or our agent-enabled workflows. You’ll turn complex, fast-evolving AI capabilities into intuitive, scalable products that empower marketers and creators around the world

.
You’ll work closely with Engineering, Design and Creative teams to ship products that are innovative, reliable, and commercially impactful. This is a role for someone who loves structure and experimentation, understands the realities of modern AI, and thrives in an environment where the future is constantly being rewritte

n.
Key responsibilitie

• s: Drive product strategy and delivery for your area, whether that’s platform foundations, creative tooling, or agent experienc
• es.Define and evolve key systems such as workflows, agent behaviours, platform frameworks, APIs and creative tools, which combine human creativity with intelligent automati
• on.Turn ambiguity into crisp PRDs, collaborate deeply with Design, and push projects from ideation to shipped with real tenaci
• ty.Translate ambiguous opportunities into clear product plans, using structured thinking to bring focus, priorities, and alignment across tea
• ms.Partner cross-functionally with Engineering, Design, Creative, and Go To Market teams to take features from concept to launch and iterati
• on.Stay close to AI developments, understanding model capabilities, release cycles, and integration considerations so we build with the best available too
• ls.Conduct product discovery through user research, data analysis, prototyping, and experiments to validate what really solves customer proble
• ms.Balance innovation with operational pragmatism, making trade-offs that keep us fast today and scalable tomorr

ow.
Your backgro

• und:Proven experience as a Senior Product Manager working on AI-enabled products, ideally experienced with creative, marketing or advertising technology, or complex platfo
• rms.Experience driving products from 0 → 1 and 1 → n, ideally in environments with high ambiguity and rapid iterat
• ion.Strong understanding of AI model behaviour, limitations, and opportunities, and how to design products that harness emerging capabilities responsi
• bly.Ability to structure complex problem spaces, simplify decisions, and create clarity for te
• ams.Strong product discovery skills: forming hypotheses, running experiments, gathering insight from users and d
• ata.Experience working closely with cross-functional partners, especially Engineering and Des
• ign.Familiarity with creative ecosystems is a plus but not requi

red.
You’ll thrive here if you

• are…Curious and adaptable: thrives on learning what’s new and applying it qui
• ckly.Structured thinker: brings order to fast-moving, loosely defined sp
• aces.Resilient and optimistic: sees constraints as creative challe
• nges.Commercially minded: connects product vision that solves customer problems with business outc
• omes.Collaborative and communicative: builds strong, trusting relationships across t

eams.
KPIs/Success met

rics: This will vary based on product area, with examples

• below:Adoption & Activation: Growth in active users, usage of key workflows, or adoption of core platform capabil
• ities.User Value: Positive feedback from creators, marketers, or internal teams on product quality, usefulness, and ease of integr
• ation.Performance & Reliability: Improvements in efficiency, speed, stability, or output quality for workflows or tools yo
• u own.Scalability: Contribution to frameworks, systems, or product foundations that empower other teams to build effect
• ively.Clarity & Alignment: Clear documentation, roadmaps, and decision-making that help teams move quickly and in
• sync.Outcome Over Output: Demonstrated impact on customer results, creative quality, or campaign performance through the products you de

liver.
Be

• nefits:25 days PTO plus public holidays, although we operate a Flexible Time Off
• schemeHealth insurance / private medica
• l coverMonthly stipend towards wellness, fitness, and learning and deve
• lopmentRemote - work from anywhere in your home
• countryEnhanced parental leave policies, whether you become a parent through birth, adoption or su
• rrogacyAccess to our Pencil office in The Shard, London for
• UK teamFlexible workin