Director of Paid Media

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Director of Paid Media (Remote Worldwide)

This Role Is Not About Running Campaigns

It’s about owning revenue, retention, and the standard of excellence for Paid Media at Powered by Search.

If you’re a senior paid media leader who wants full accountability for growth, client outcomes, and team performance this role is designed for you.

Our Mission at Powered by Search

We are on a mission to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want. As trusted advisors to the world's fastest-growing B2B SaaS and tech companies, we're rated 5/5 ★★★★★ on Glassdoor, with 99% of our team recommending us to peers.

The Opportunity

As Director of Paid Media, you will own the vision, performance, and revenue impact of the Paid Media department.

This is a true P&L-adjacent leadership role. You are accountable for:

• Growing revenue within our existing paid media client base
• Protecting and improving net revenue retention (NRR)
• Ensuring our paid media service is best-in-class, scalable, and defensible
• Building, coaching, and holding accountable a team of senior paid media leaders
  
  

You’ll manage up to four Associate Directors, work directly with executive stakeholders internally, and serve as a trusted advisor to senior client leaders.

Core Responsibilities

Reporting To The VP, Operations, You'll

Revenue Growth & Net Revenue Retention

• Own expansion strategy across the paid media client portfolio
• Identify, forecast, and influence revenue growth opportunities within existing accounts
• Proactively identify churn risk and lead corrective action
• Ensure paid media directly contributes to client renewals and expansions
  
  

Department Vision & Service Excellence

• Define and own the long-term vision for Paid Media at Powered by Search
• Translate that vision into clear quarterly priorities, KPIs, and execution plans
• Ensure service design, delivery quality, and outcomes meet our highest standards
• Continuously evolve paid media offerings to stay competitive and relevant for B2B SaaS clients
  
  

Client Leadership & Advisory

• Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders
• Act as a strategic advisor, not just a channel expert
• Clearly communicate paid media performance in the context of pipeline, revenue, and business impact
• Step in when accounts need senior-level leadership or course correction
  
  

Team Leadership & Talent Development

• Hire, develop, and retain top-tier paid media leaders
• Coach high performers toward greater scope and impact
• Decisively manage underperformance — coaching up or coaching out as needed
• Create clear career paths, expectations, and accountability across the department
• Protect high-value clients through smart capacity planning and resourcing
  
  

Operational Rigor & Accountability

• Own departmental forecasting, capacity planning, and prioritization
• Establish quality control and performance standards across all accounts
• Ensure consistent execution while enabling experimentation and innovation
• Use data to guide decisions, investments, and trade-offs
  
  

What Success Looks Like (12 Months In)

• Paid Media NRR is strong, predictable, and improving
• Expansion revenue from existing paid media clients is increasing quarter-over-quarter
• Clients view Paid Media as a core growth driver, not a commodity channel
• Associate Directors operate autonomously with high accountability
• Underperformance is addressed quickly; excellence is the norm
• The Paid Media department has a clear POV and market reputation
  
  

You're Our Ideal Candidate If You

• Think in terms of revenue, retention, and business outcomes, not just performance metrics
• Have owned expansion and renewal conversations — not just supported them
• Are comfortable making hard people decisions in service of excellence
• Can balance strategic vision with operational execution
• Earn trust quickly with executive clients
• Hold yourself and others to an exceptionally high b
  
  

Required Experience

• 7+ years of paid media experience, including 2+ years in B2B SaaS
• 4+ years leading teams, including senior-level managers or leads
• Proven experience managing enterprise paid media budgets ($50k+/month)
• Demonstrated success driving expansion revenue and retention
• Deep expertise in Google Ads and LinkedIn Ads; strong working knowledge of Meta
• Strong understanding of pipeline, attribution, and revenue reporting
• Experience partnering with Sales, RevOps, and Marketing leadership
• Comfort operating in a fully remote, globally distributed environment
  
  

Why Join Powered by Search?

• Drive results without the typical agency constraints
• Work with premium B2B SaaS clients who respect expertise
• Join a team with 3+ year average tenure and 70+ NPS
• Advance your career without becoming purely managerial
• Learn from top 1% SaaS marketing experts
  
  

Core Values

• Give a Sh!t
• Always Be in It To Win It
• Be Obsessed with Serving Others
• Practice a Growth Mindset
• When We Fail, We Don't Lose the Lesson
  
  

Benefits & Compensation

• Competitive base salary + quarterly performance bonuses
• 5 weeks paid time off
• Flexible remote work (4-hour overlap with Americas time zones)
• Comprehensive health benefits for Canadian residents
• Regular in-person team meetups and annual retreat
• Weekly 1:1 coaching and professional development
• Work directly with clients (no account managers)
  
  

Your Growth Trajectory

At Powered by Search, one year of growth equals 3-4 years elsewhere. You'll have direct client access, strategic autonomy, and the support of world-class SaaS marketing experts.

Ready to level up your impact in B2B paid media? Join the team that's transforming how B2B SaaS companies approach paid acquisition.

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If you have questions about this posting, please contact support@lensa.com