Senior Sales Manager for B2C and B2B Sports Ecosystem Partnerships

Role: Sr. Sales Manager

Qualifications: Bachelor’s degree required; MBA from a Tier 1 college is a bonus

Experience: 4–5 years of relevant experience

Location: Work from anywhere / Remote

We are hiring an exceptional Sales Manager who can drive B2C brand partnerships, B2B business development, and athlete management across the sports ecosystem. The ideal candidate is experienced in selling pure brand narratives, content-led sales solutions, and custom video-led digital IPs. Someone with a strong background in video ad sales, influencer marketing, and high-level partnership building.

Beyond advertisers, this role now demands the ability to approach leagues, sports franchises, athletes, tech partners, and sports organizations for long-term revenue opportunities such as social media management, content production, tech services, and athlete management.

Key Responsibilities

B2C – Advertisers & agencies

• Acquire new clients for branding and sustenance campaigns
• Pitch, close, and manage digital ad sales with media agencies & direct advertisers
• Sell custom video IPs, influencer-led concepts, branded content, and digital solutions
• Handle the entire sales cycle from lead generation to closure
• Study competition and proactively propose new revenue initiatives
• Build a strong brand perception for CricTracker among advertisers
• Stay updated on digital, content, and sports marketing trends
• Maintain strong client relationships and grow existing business
• Forecast revenue through structured account management
• Use research, insights, and data to support brand partnerships
  
  

B2B – Leagues, teams, sports ecosystem

• Identify, approach, and pitch partnerships to:
• Cricket & regional leagues (domestic and overseas)
• IPL franchises & other sports teams
• Cricket associations & teams
• Tournaments, events, and sports organizers
• Pitch end-to-end social media management, content production, and storytelling services
• Sell tech services such as live score widgets, dashboards, content automation tools, and API-based solutions
  
  

Lead Athlete Management Sales

• Digital presence management
• Representation for brand deals
• Content and PR support
• Long-term commercial partnerships
• Build long-term B2B relationships with sports entities and negotiate multi-year deals
• Collaborate with internal teams to create bundled offerings across content, design, video, influencer, and tech
• Expand CricTracker’s role as a full-stack digital solutions partner for the sports industry
  
  

Requirements

• 4–5 years of experience in digital ad sales or content-led solution sales
• Strong network with advertisers, digital agencies, and brand managers
• Prior experience handling categories like FMCG, E-commerce, and Media & Entertainment preferred
• Proven expertise in digital solution selling, pricing, inventory control, and campaign management
• Strong understanding of social media, video content, influencer marketing, and sports marketing
• Excellent communication skills, negotiation ability, and a go-getter mindset
• Experience in closing high-value partnerships and working with senior stakeholders
• Prior exposure to sports partnerships, team tie-ups, athlete management, or league collaborations is a strong advantage
  
  

As the Sales Manager at CricTracker, you will play a pivotal role in driving revenue growth across both B2C advertising partnerships and B2B sports ecosystem collaborations. Your leadership, sales acumen, and understanding of the cricket landscape will shape CricTracker’s growth across digital advertising, sports tech, athlete management, and franchise partnerships.

Join us to make a powerful impact in the dynamic world of cricket business and digital sports media.

Qualifications

Bachelor’s degree required; MBA from a Tier 1 college is a bonus

Must have skills

• Digital Sales
• Marketing
• B2B
• B2C