Demand Generation Manager

About The Company

Directive Consulting is a leading performance marketing agency specializing in B2B companies. We have developed a unique marketing methodology called Customer Generation, which emphasizes generating Sales Qualified Leads (SQLs) and customers rather than traditional metrics like Marketing Qualified Leads (MQLs). Our comprehensive suite of services includes Paid Media, SEO and Content Marketing, Conversion Rate Optimization (CRO), and Video Marketing, all aimed at creating strategic digital campaigns that consistently meet our clients' SQL targets. At Directive, we pride ourselves on innovative, data-driven strategies that deliver measurable results, helping our clients grow and succeed in competitive markets.

Our company culture is centered around forward-thinking, collaboration, and a relentless focus on performance metrics. We are committed to building a talented team of professionals who excel in crafting tailored marketing strategies, optimizing campaigns, and driving demand for innovative brands. As we expand our reach, we are actively seeking ambitious individuals who are passionate about performance marketing and eager to make a significant impact in the B2B space.

About The Role

The Demand Generation Manager at Directive Consulting is a pivotal role responsible for delivering high-impact performance marketing strategies for a select portfolio of clients. This position involves working closely with no more than seven accounts, providing strategic guidance, campaign execution, and performance optimization to ensure clients achieve and surpass their SQL targets. The ideal candidate is a highly skilled T-Shaped Marketer with extensive expertise in the SaaS marketplace, particularly in Paid Media, SEO, and CRO.

Beyond campaign management, this role requires excellent client interfacing skills, including pitching strategies, managing relationships, and ensuring transparent communication. The successful candidate will be an autonomous performer, owning the success of their client portfolio through strategic thinking, meticulous execution, and data-driven decision-making. This role offers a unique opportunity to influence client growth directly and develop innovative marketing solutions in a fast-paced, results-oriented environment.

Qualifications

• Minimum of 2+ years of experience in agency-side marketing
• At least 2+ years of experience in performance marketing
• Deep understanding of SaaS and technology markets
• Proficiency in Paid Media, SEO, and CRO strategies
• Strong project management skills with the ability to deliver on time and within budget
• Excellent communication and client relationship management skills
• Ability to think strategically and execute tactically
• Availability to travel as needed
• Proficiency with digital marketing tools and analytics platforms
  
  

Responsibilities

• Own and drive the success of SMB clients across multiple marketing channels
• Develop, execute, and optimize performance marketing campaigns tailored to client goals
• Manage and nurture client relationships with professionalism, confidence, and empathy
• Project manage multiple accounts, ensuring timely delivery and budget adherence
• Build and maintain strong relationships with client contacts to foster trust and collaboration
• Provide strategic insights and recommendations based on campaign data and market trends
• Collaborate with internal teams to develop innovative marketing strategies and solutions
• Monitor, analyze, and report on campaign performance metrics, adjusting tactics as needed
• Stay current with industry trends and emerging technologies to continually enhance campaign effectiveness
  
  

Benefits

• Competitive annual base salary in the range of $80,000 - $85,000 USD, with potential for bonuses
• Comprehensive medical, dental, and vision insurance plans, including a 100% employer-paid plan for employees and 50% contribution for dependents
• Disability and life insurance coverage
• Support for mental health through Spring Health and Headspace memberships
• Physical wellness benefits including Gympass
• Unlimited paid time off (minimum two weeks), paid holidays, your birthday off, and end-of-year recharge period
• Paid parental leave
• Financial benefits such as traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus and anniversary trips to Newport Beach, CA
  
  

Work Environment Requirements

As a remote-first organization, Directive Consulting offers the flexibility to work from anywhere within the United States, with optional access to our state-of-the-art offices in Irvine, California. For global roles, candidates must have current work authorization and reside in the respective country, including Canada, the UK, and Australia. The role primarily involves virtual collaboration via Zoom and Slack, requiring reliable internet access, a professional workspace, and the ability to remain stationary for extended periods. Candidates should be comfortable using various digital tools and platforms to perform their duties effectively. Reasonable accommodations are available for qualified individuals with disabilities upon request. We are committed to fostering an inclusive environment that values diversity and equal opportunity for all applicants.

Equal Opportunity

Directive Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diverse teams foster innovation and drive better results, and we are dedicated to providing a workplace where everyone can thrive.