AI Summary
Join Wilson County Schools as a Digital Marketing Specialist to shape how the district tells its story online. You will build and execute targeted digital campaigns, maintain the district's web presence, and produce multimedia content that increases family engagement, supports student recruitment, and amplifies key district messages.
Key Highlights
Plan, launch, and optimize integrated digital campaigns across social, search, display, and email to support enrollment, events, and public information goals.
Manage district social channels: create content calendars, schedule posts, respond to community inquiries, and grow engagement metrics.
Maintain and update the district website using the CMS; implement on-page SEO and accessibility best practices to improve discoverability.
Technical Skills Required
Benefits & Perks
Remote-first role with flexible scheduling to support work–life balance and district events.
Mission-driven public education environment focused on community impact and student success.
Opportunities for professional development in digital communications and analytics.
Job Description
Primary title: Digital Marketing Specialist
Industry & Sector: Public education — K–12 school district communications and community engagement. This role supports enrollment outreach, family and community engagement, internal communications, and district initiatives through data-driven digital channels. The position is fully remote and works cross-functionally with instructional, operations, and district leadership teams.
About The Opportunity
Join Wilson County Schools as a Digital Marketing Specialist to shape how the district tells its story online. You will build and execute targeted digital campaigns, maintain the district’s web presence, and produce multimedia content that increases family engagement, supports student recruitment, and amplifies key district messages.
Role & Responsibilities
- Plan, launch, and optimize integrated digital campaigns across social, search, display, and email to support enrollment, events, and public information goals.
- Manage district social channels: create content calendars, schedule posts, respond to community inquiries, and grow engagement metrics.
- Maintain and update the district website using the CMS; implement on-page SEO and accessibility best practices to improve discoverability.
- Build, deploy, and analyze email marketing campaigns; segment audiences and report on open, click, and conversion metrics.
- Execute and monitor paid media (Google Ads, Meta); track performance, manage budgets, and recommend optimizations to maximize ROI.
- Produce and edit visual and video assets consistent with brand guidelines; prepare assets for web, social, and community communications.
Must-Have (Technical Skills)
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- Search Engine Optimization
- WordPress CMS
- Email Marketing Platforms
- Adobe Creative Suite
- Video Editing
- HubSpot Marketing Hub
- Must-Have: Proven experience managing digital campaigns and social channels for an organization or institution; strong portfolio of content and campaign results.
- Preferred: Experience in K–12 or public-sector communications, familiarity with accessibility standards (WCAG) and public information protocols.
- Remote-first role with flexible scheduling to support work–life balance and district events.
- Mission-driven public education environment focused on community impact and student success.
- Opportunities for professional development in digital communications and analytics.
Skills: google ads,digital,search engine optimization,digital marketing,video editing,adobe creative suite,campaigns