SEO Strategist - Pest Control and Home Service Industries

Our client is a dynamic marketing agency that blends data-driven strategies with creative execution to drive growth for service-based and performance-focused businesses. They specialize in scaling businesses through targeted outreach, innovative campaigns, and advanced analytics, helping brands amplify their reach and maximize ROI in competitive markets.

Location:

Fully remote | 9 AM - 5 PM MST

Role Overview

The SEO Strategist will develop and implement tailored SEO strategies for clients, focusing on driving measurable improvements in organic traffic and search rankings. This role is about 60-70% hands-on execution, 30-40% strategizing, and it requires a proactive, client-facing approach and the ability to manage all aspects of SEO, from strategy and technical audits to content optimization and reporting, while ensuring alignment with best practices and business objectives.

Key Responsibilities

SEO Strategy Development & Implementation

• Create customized SEO strategies for clients in the pest control and home service industries to increase organic traffic and visibility.
• Take a strategic, data-driven approach to SEO by analyzing performance and implementing optimization tactics.
• Collaborate with content teams to ensure on-page SEO best practices, including proper use of meta tags, headers, and keywords.
• Conduct site audits, identify technical SEO issues, and resolve them to improve performance, crawlability, and user experience.
  
  

Client Engagement & Reporting

• Serve as the main point of contact for clients, offering SEO expertise, strategic recommendations, and clear communication.
• Generate regular performance reports tracking rankings, website traffic, and other KPIs.
• Create monthly reports using Agency Analytics or a similar tool.
• Refine and adjust SEO strategies based on performance data to align with client goals and maximize results.
  
  

Strategic Oversight & Analysis

• Perform competitor analysis to uncover market opportunities and insights.
• Stay current with SEO trends, algorithm changes, and industry developments to maintain best practices and strategic relevance.
  
  

Qualifications

Experience

• 3+ years of proven experience developing and executing B2B SEO strategies.
• Experience working with service industries such as pest control or home services is a plus.
• Familiarity with SEO tools like Ahrefs, Google Suite, and BrightLocal.
• Experience in local SEO is preferred.
• Experience in local service sectors (pest control, home services) is a plus.
  
  

Skills

• Strong expertise in SEO best practices, including technical SEO and strategic planning.
• Excellent client-facing and communication skills for managing relationships and delivering clear insights.
• Familiarity with SEO approaches tailored to the pest control industry (a plus).
• Fluent English, with strong written and verbal communication skills.
  
  

What Success Looks Like

• Consistent improvement in organic rankings and website traffic through well-executed SEO strategies.
• Proactive client management and transparent reporting of performance outcomes.
• Ongoing optimization informed by data analysis, contributing directly to client growth and success.
  
  

Opportunity

This is an exciting opportunity to take full ownership of SEO strategy within a growing company. The SEO Strategist will directly impact client success by driving organic growth for businesses in the pest control and home service industries through data-informed, performance-focused strategies. Apply now!

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets