Senior Growth & Digital Marketing Manager

Persona is the company top startups use to hire people from all around the world. Our vision is a future where each person can find the best role for them and companies can discover the world’s best talent. Founded by two Stanford University graduates, Persona works with the world’s fastest-growing technology startups. Our clients are funded by some of the world’s top investors, like Founders Fund, Sequoia Capital, and Andreessen Horowitz.

Persona is a talent agency that recruits, trains, and staffs talented remote professionals such as yourself. This is an opportunity to work closely with the future Googles, Facebooks, and Amazons of the world—building out their organizations and helping them reach the next level of success.

We support everyone we hire with training, mentoring, and technology resources so they are enabled to do their best and are as happy as possible in their roles. We have a large international team dedicated to supporting and taking care of new Persona team members, and our goal is to provide excellent long-term career opportunities for everyone who joins the team.

Who’s building Persona?

We are a global team of passionate problem solvers who love to build new things and make our customers happy. Our team is made up of motivated, hard-working people spanning the globe, united by a culture of learning and continuous improvement.

What we’re looking for:

We’re looking for a senior, hands-on Growth & Digital Marketing professional who can own and operate the entire growth engine end-to-end. This role is ideal for someone who thrives in a player-coach environment—equally comfortable defining growth strategy and personally executing the work needed to hit revenue targets.

Success in this role requires comfort with hands-on execution and direct ownership of paid media, funnels, and performance—from strategy through implementation. You’ll be responsible for building, launching, optimizing, and scaling acquisition initiatives, using data to continuously improve efficiency, conversion, and revenue impact.

Responsibilities—what you'll do:

• Develop and execute a comprehensive growth strategy across multiple service lines
• Personally manage and optimize Google Ads (search, retargeting, bidding, scaling)
• Build and manage multi-channel acquisition campaigns (Google, Meta, YouTube, etc.)
• Optimize landing pages, funnels, and conversion flows to improve lead quality and conversion
• Own full-funnel acquisition, nurturing, and performance measurement
• Use HubSpot to build CRM pipelines, automations, email nurtures, and attribution models
• Improve lead-to-conversion rates across all touchpoints
• Build dashboards and reporting systems to support data-driven decision-making
• Lead SEO strategy and manage the external SEO agency to ensure measurable ROI
• Oversee content and brand consistency across digital channels
• Collaborate with leadership on messaging, positioning, and growth priorities
• Identify and develop referral partnerships and B2B growth opportunities
• Track and report on CAC, ROAS, LTV, conversion rates, and channel performance
• Continuously optimize campaigns based on performance data and insights

Qualifications:

Required Skills

• 5+ years of hands-on digital marketing experience
• Proven track record of running and optimizing Google Ads
• Experience owning SEO strategy or managing external SEO agencies
• Strong experience with CRM and marketing automation (HubSpot preferred)
• Deep understanding of full-funnel growth, attribution, and performance metrics
• Strong analytical skills with comfort making data-driven decisions
• Experience working in startups or small, fast-growing companies
• Excellent written and verbal communication skills in English
• Ownership mindset—you take responsibility for results, not tasks
• Ability to work U.S. business hours (Pacific Time, Central Time, or Eastern Time)
• Ability to commit long-term and full-time
• This position is for serious, career-oriented candidates

Nice to have:

• Experience in marketing healthcare, wellness, mental health, or other service-based businesses
• Experience running multi-channel acquisition at scale
• Familiarity with funnel building, landing page optimization, and CRO
• Experience developing B2B partnerships or referral programs

What we offer:

• Best salaries in the industry
• Permanent ability to work from anywhere in the world
• Opportunities for growth and advancement
• A fast-paced and collaborative environment
• Warm and friendly company culture
• Full benefits

Benefits at Persona:

• Health insurance
• Unlimited paid time off (paid sick and vacation leaves)
• Annual bonuses based on performance
• Monthly tech allowance
• Opportunity to be paid in your currency of choice
• Others depending on seniority

This is a full-time and long-term role, dedicated exclusively to serving one of our clients. We are looking for individuals who are ready to fully commit their time and energy to one company and grow and develop along with that company. All roles at Persona are 100% work-from-anywhere (work from home or wherever it suits you best). If this is your first time working for a U.S. company, that’s okay; we provide guidance and assistance getting set up as a remote professional. Once hired, we will carefully match you to a client company of ours that perfectly suits your career background, skills, and goals.

In case you or any exceptional people you know are exploring other roles, our rapidly growing company is also looking for new team members with backgrounds in administration, bookkeeping, accounting, finance, project management, operations, recruiting, human resources, content writing, social media management, research, executive assistance, customer service, customer support, technical support, data management, video editing, sales, account management, marketing, and design.

Visit our website for more information: https://www.personatalent.com/