AI Summary
Lead market research, define audience personas, and develop marketing strategies. Collaborate with cross-functional teams and drive continuous optimization. Stay ahead of the curve and track U.S. parenting trends.
Key Highlights
Lead end-to-end market research
Define core audience personas and customer journeys
Develop compelling marketing strategies and campaign concepts
Collaborate cross-functionally with content, creative, and product teams
Drive continuous optimization and provide data-backed rationales
Technical Skills Required
Benefits & Perks
100% remote work flexibility
Shape the growth of a global brand
Collaborative, inclusive team culture
Opportunities for professional growth
Job Description
Senior Manager, Marketing Strategy (Remote Role)
what you’ll do:
- Lead end-to-end market research: Design quantitative/qualitative studies, conduct consumer interviews, leverage social listening tools, and analyze trends + competitive landscapes to uncover high-impact insights.
- Define core audience personas, map customer journeys, and distill parenting-focused insights to guide brand positioning and data-driven marketing strategies tailored for consumers.
- Translate insights into creative excellence: Develop compelling marketing strategies, campaign concepts, and go-to-market plans that align with cultural nuances and parent needs.
- Collaborate cross-functionally with content, creative, and product teams to build data-backed campaign messaging, content calendars, video scripts, influencer briefs, and authentic social media storytelling.
- Partner with media, influencer, and PR teams to ensure all marketing initiatives are insight-led, culturally relevant, and consistent with our brand identity across every touchpoint.
- Drive continuous optimization: Provide data-backed rationales for marketing recommendations, monitor campaign performance, and refine messaging + targeting to maximize ROI.
- Stay ahead of the curve: Track U.S. parenting trends, cultural conversations, and emerging community topics to identify untapped growth opportunities for our brand.
- Equip leadership with strategic intelligence: Develop competitive analysis reports to inform key business decisions and industry trend alignment.
Who You Are (Your Superpowers)
- 7+ years of proven experience in marketing strategy, brand marketing, or consumer insights—ideally with a focus on the market.
- Hands-on expertise in digital marketing, market research methodologies, and end-to-end creative campaign planning (from concept to e xecution).
- A creative problem-solver: You’re passionate about turning complex consumer data into strategies that build genuine connections with parents.
- Exceptional communication & presentation skills: You can distill dense data into clear, actionable ideas that persuade stakeholders at all levels.
- Bonus points if you have experience with consumer strategy, CPG, DTC brands, or baby & parenting products—we’d love to hear about it!
Why Join GROWNSY?
- 100% remote work flexibility
- Shape the growth of a global brand in a high-potential market.
- Collaborative, inclusive team culture that values creativity and data equally.
- Opportunities for professional growth as we expand our global footprint.
Ready to make an impact on modern families across the U.S.? Apply now with your resume and a brief note on why you’re passionate about parenting-focused brand strategy