Senior Business Intelligence Developer

Company Overview:

GMG is a global well-being company that retails, distributes, and manufactures a portfolio of leading international and home-grown brands across the sport, everyday goods, health and beauty, properties, and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG has established itself as a valued partner of choice for some of the world’s most successful and respected brands in the well-being sector. Operating across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include well-known names such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

Role Summary:

Seeking a highly motivated and experienced BI Developer to develop and maintain enterprise-grade Business Intelligence solutions that empower GMG's diverse retail portfolio spanning Sports, Healthcare, Everyday Goods, and Outdoor businesses. This role is pivotal in transforming complex, multi-source retail data into intelligent, actionable insights that drive business performance and customer-centric decision-making. This profile will work closely with cross-functional stakeholders across the group to translate business requirements into scalable, efficient BI solutions. The role extends beyond traditional reporting while leveraging AI-powered analytics to be used across all business verticals. The ideal candidate will be hands-on with Power BI with expertise to use AI capabilities for developing dashboards and reports. Data will be sourced from a robust ecosystem including Microsoft SQL Server, Amazon Redshift, Databricks etc. This role requires a deep understanding of retail KPIs, and AI-driven insight delivery to fuel strategic initiatives across GMG's multi-billion-dollar operations. You will play a key role in enabling data-driven culture and enhancing business impact through intelligent, next-generation dashboards and automation.

Responsibilities:

1. Dashboards, Reports, and Data Visualization:

· Develop interactive BI dashboards in Power BI leveraging AI to supercharge execution

· Customize visualizations to align with business KPIs, usability standards, and business analysis goals

· Apply UI/UX best practices in dashboard design, with a strong focus on mobile-responsive layouts for optimal user experience

2. Query and Analysis:

· Write and optimize complex SQL queries across multiple data source

· Create Natural Language Processing (NLP) features such as, NLG-based summaries, and chatbot-style interfaces that answer business questions

3. BI Platform Administration:

· Work on BI/AI technologies, tools, and frameworks

· Maintain system health, manage user access, and ensure performance tuning

4. Data Governance, Security and Compliance:

· Create role-based access control, data masking, and other data protection mechanisms in compliance with internal and external regulations

· Collaborate with data governance teams to uphold data privacy and integrity standards

5. Data Modeling and ETL:

· Collaborate with data engineering team in the implementation of data models and ETL processes to get scalable and optimized data set for BI platforms

· Validate data to ensure data quality, consistency, and performance

6. Stakeholder Collaboration and Requirements Gathering:

· Engage with business leaders to understand strategic needs and translate them into scalable BI solutions

· Execute BI projects, ensuring timely delivery and alignment with business goals

7. Documentation:

· Document data models and business rules in Business Requirement Documents (BRDs) and relevant organizational process assets

· Prepare end users training material and do knowledge-sharing sessions with team

Qualifications:

• 7 to 8 Years of overall work experience and 4 to 6 years relevant experience of Power BI implementation preferably in retail domain
• Awareness of Power BI end-to-end architecture
• Hands-on expertise in implementing BI dashboards through AI
• Skilled in designing user-friendly dashboards with AI-enhanced insights and natural language summaries
• Strong SQL skills for data retrieval and manipulation
• Hands on experience with ETL processes and tools
• Expertise in NLP/NLG integration, embedding ML Models and BI/AI concepts with best practices
• Problem-solving and critical-thinking abilities
• Any AI or BI certification would be preferred

What we offer?

• An opportunity to become part of diverse teams with international exposure
• Comprehensive family medical insurance
• Family residency sponsorship and flight allowances
• Up to 30% discount in our premium retail sports brand stores
• Up to 20% discount in our pharmacy chain