Collaborative team player with strong communication skills and problem-solving abilities. Improves organic search traffic and rankings for an ecommerce site. Utilizes analytic tools and AI content writing tools to drive revenue and business objectives.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
About the Company
ESC has an exciting opportunity for an SEO Analyst to work for the largest specialist beauty retailer in the United States to improve the volume and quality of organic search traffic to their ecommerce site across all devices.
About the Role
The SEO Analyst will be a collaborative team player who employs innovative thinking and enjoys a fast-paced ecommerce atmosphere. This candidate exhibits strong communication skills, is familiar with various analytic tools, and excels at problem solving.
Responsibilities
- Improve the volume and quality of organic search traffic to the ecommerce site across all devices.
- Focus on improving rankings and driving revenue online and in our stores.
- Require content SEO & Local Listings expertise to continuously improve the experience of our guests.
- Monitor search performance, reporting and keyword research.
- Report to the Manager, Search Marketing and work with internal teams across marketing, site merchandising, and IT as well as external partners to achieve business objectives.
- Build, format, and upload content in CMS, making sure pages follow best practices and are error-free.
- Use AI content writing tools like Jasper to produce and update SEO-friendly blog posts, landing pages, and other assets.
- Perform keyword research and analysis using tools such as seoClarity.
- Optimize titles, meta descriptions, headers, URLs, and content for search engines and users.
- Pull and maintain SEO performance reports in Excel using Adobe Analytics and Google Search Console.
- Perform competitive market analysis.
- Collaborate and partner with site merchandisers and channel marketing teams to develop content that supports company goals & SEO performance.
- Research beauty trends using Google Trends and other tools.
- Support role across technical SEO initiatives and project.
Qualifications
- BA/BS in Computer Science, Engineering, Marketing or similar discipline.
- Minimum 2 years of experience working with Search Engine Optimization.
Required Skills
- Detail oriented individual able to maintain a high level of organization.
- Inquisitive engineering type mindset with strong problem-solving skills.
- Analytical skills with key performance metrics with an understanding of Google Search Console, Adobe Analytics (or similar web analytics platform like GA360 or GA4) and Bing Webmaster Tools.
- Experience managing keyword lists and ranking data in SEO platform like Conductor, BrightEdge, SEM Rush or SEO Clarity.
- Comfortable working across multiple teams including creative, branding, merchandising, content & IT.
- Excellent communication skills; verbal and written.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously and stay focused and organized.
- Comfortable using job ticketing system like Jira or Asana or Monday.com.
- Background/interest in cosmetics/beauty/fashion industry.
- Conversion rate optimization or UX experience.
- Interest in working with a large dynamic product catalog.
- Consistent learning to keep up with SEO industry changes.
This is a 5-month contract opportunity, with potential to extend and working fully remotely in CST hours.