Brand Manager

Company Profile

At Melaleuca, our mission has remained constant:

“Enhancing the Lives of Those We Touch by Helping People Reach Their Goals.”

For nearly 40 years, Melaleuca has been at the forefront of the wellness industry—creating safer, more effective products that promote the physical, environmental, financial, and personal well-being of millions worldwide. Known as The Wellness Company, Melaleuca’s focus on naturally derived, science-based innovation has led to consistent, profitable growth exceeding $2 billion in annual revenue, with operations in 12 countries and more than 4,000 team members.

Recognized by Forbes and USA Today as one of America’s top employers, Melaleuca remains debt-free and has never had a layoff in its history. Our people are our greatest asset, and our purpose is simple—help people live more vibrant, healthier, and happier lives.

The Brand Manager serves as the strategic leader and business owner for an assigned group of Melaleuca brands and product categories. This role combines portfolio management, product innovation, and cross-functional leadership to ensure that each brand meets its full potential—financially, strategically, and creatively.

Working closely with R&D, Innovation, Supply Chain, and the Brand Messaging team, the Brand Manager is responsible for driving growth through new product development, lifecycle management, and data-informed decision-making. This role requires both analytical and creative thinking—someone who can blend science and storytelling to guide products from concept to customer.

Overview

The Brand Manager serves as the strategic leader and business owner for an assigned group of Melaleuca brands and product categories. This role combines portfolio management, product innovation, and cross-functional leadership to ensure that each brand meets its full potential—financially, strategically, and creatively.

Working closely with R&D, Innovation, Supply Chain, and the Brand Messaging team, the Brand Manager is responsible for driving growth through new product development, lifecycle management, and data-informed decision-making. This role requires both analytical and creative thinking—someone who can blend science and storytelling to guide products from concept to customer.

Responsibilities

What You’ll Do

• Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives.
• Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
• Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
• Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
• Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns.
• Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
• Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.
• Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.
  
  
  

Additional Responsibilities:

• Assist in product events and photography projects as assigned.
• Build strong cross-functional relationships - International Marketing, Creative Marketing, Sales/Business Development and Innovation.
• Participation in key customer and sales meetings
  
  
  

Qualifications

What You Bring

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 3+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.
• Business acumen: Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
• Innovation mindset: Experience guiding new product development from concept through launch.
• Analytical strength: Ability to interpret data and translate insights into actionable strategies.
• Communication: Skilled at presenting ideas clearly and collaborating across departments.
• Team orientation: Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing.
• Passion for purpose: A personal alignment with Melaleuca’s mission of enhancing lives through wellness.
• This role requires relocation to our Global HQ in Idaho Falls, ID (by Yellowstone NP & Jackson Hole) assistance is provided.
  
  
  

Why Melaleuca

Why You’ll Love Working Here

• Award-winning workplace: Recognized by Forbes and USA Today as one of America’s Best Employers.
• Stability and strength: Melaleuca is proudly debt-free and has never had a layoff in nearly 40 years.
• Purpose-driven culture: Every project supports a mission that enhances lives around the world.
• Global growth: Join a $2+ billion organization expanding its wellness leadership across 12 international markets.
• End-to-end impact: Work directly with R&D, Marketing, and Manufacturing—all under one roof—to bring your ideas to life.
• Beautiful Idaho Falls campus: Enjoy a collaborative culture and the quality of life that comes with living in the Mountain West.
  
  
  

Join Melaleuca—and take ownership of brands that inspire trust, deliver innovation, and enhance lives.

Your leadership will shape how The Wellness Company grows and connects with millions worldwide.

Apply Now