AI Summary
Confluent is seeking a Marketing Data Scientist to analyze and optimize marketing efforts. The role requires a deep understanding of marketing metrics, data analysis techniques, and the ability to communicate findings effectively to both technical and non-technical stakeholders.
Key Highlights
Analyze and optimize marketing efforts
Evaluate lead funnel efficiency, measure marketing performance, and manage pipeline health
Collaborate with cross-functional teams to extract insights from complex data sets
Technical Skills Required
Benefits & Perks
Competitive salary
Equity options
Comprehensive health, dental, and vision insurance plans
Flexible work arrangements
Generous paid time off and holidays
Continuous learning and professional development opportunities
Employee wellness programs and resources
Job Description
About The Company
Confluent is a leading data streaming platform dedicated to transforming how data moves and is utilized across organizations. Our mission is to enable businesses to harness the power of real-time data, facilitating faster decision-making, smarter operations, and innovative customer experiences. At Confluent, we believe that data should be in motion, and our platform is designed to make data flow seamlessly, reliably, and securely. We are committed to fostering a collaborative and inclusive environment where talented professionals can thrive and contribute to shaping the future of data streaming technology.
About The Role
As a Marketing Data Scientist at Confluent, you will play a pivotal role in analyzing and optimizing our marketing efforts. Your primary focus will be on evaluating lead funnel efficiency, measuring marketing performance, and managing pipeline health. You will work closely with cross-functional teams including Marketing, Growth, Sales, and Finance to extract insights from complex data sets, identify opportunities for growth, and support strategic decision-making. This role requires a deep understanding of marketing metrics, data analysis techniques, and the ability to communicate findings effectively to both technical and non-technical stakeholders. Your work will directly influence campaign strategies, pipeline development, and overall business growth, making this an exciting opportunity for a data-driven professional passionate about marketing analytics.
Qualifications
- 3+ years of experience supporting marketing functions within a data science capacity, preferably in a B2B SaaS environment
- Proficiency in SQL with at least 3 years of hands-on experience in data manipulation and querying
- Strong scripting skills in Python or R for data analysis and automation
- Experience with data visualization tools such as Tableau to develop dashboards and reports
- Excellent communication skills, capable of translating complex data insights into clear, actionable recommendations
- Experience with marketing attribution models across multiple channels including SEO, Paid Search, and Social Media
- Knowledge of A/B testing frameworks and methodologies to evaluate product features and marketing campaigns
- Bachelor’s or advanced degree in computer science, engineering, statistics, economics, or a related quantitative discipline
- Identify high-impact opportunities through comprehensive data exploration and analysis
- Collaborate with cross-functional teams to generate strategic insights that improve top-of-funnel conversion metrics
- Define and develop scalable marketing metrics and reports to monitor pipeline health and campaign performance
- Share insights and actionable recommendations with leadership to influence marketing and sales strategies
- Design and execute A/B tests to assess the impact of product features, marketing initiatives, and campaigns
- Analyze customer journey metrics such as ROI and Customer Lifetime Value (CLTV) to identify growth opportunities
- Work with other data scientists to share best practices, develop new analytical techniques, and foster a data-centric decision-making culture
- Support the development of attribution models to evaluate marketing channel effectiveness and optimize marketing spend
- Competitive salary ranging from $160.1K to $188.1K, with equity options
- Comprehensive health, dental, and vision insurance plans
- Flexible work arrangements with a fully remote work environment
- Generous paid time off and holidays
- Continuous learning and professional development opportunities
- Employee wellness programs and resources
- Inclusive and collaborative company culture that values diversity and belonging
Confluent is an equal opportunity employer. We are committed to creating an inclusive environment where all employees and applicants are treated fairly and with respect. Employment decisions are made based on job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected class. We believe that diverse perspectives and backgrounds foster innovation and drive our success.