AI Summary
Medier Agency seeks experienced CRM professionals to join their growing team in Warsaw or Valencia. The ideal candidate will have 3+ years of CRM experience in iGaming or Betting and strong analytical skills.
Key Highlights
Define, implement, and optimize CRM strategy across all communication channels
Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI
Technical Skills Required
Benefits & Perks
Relocation assistance
Visa sponsorship
Remote work
Job Description
We are looking for experienced CRM professionals to join our growing team at different seniority levels - from CRM Manager to CRM Head. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.
All the roles are on-site in Warsaw or Valencia.
We will be happy to relocate you!
Key Responsibilities:
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
- Ensure compliance with data privacy regulations and responsible gaming practices.
Depending on seniority:
- CRM Manager – execute and optimize campaigns within the defined strategy.
- Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
- Head of CRM – define global CRM vision, manage budgets and tools, build and lead a high-performing CRM team.
Requirements:
- 3+ years of CRM experience within iGaming or Betting.
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
- Excellent project management, communication, and collaboration skills.
- Fluent in English (additional languages are a plus).
- Proactive, adaptable, and comfortable working in a fast-paced, international environment.