Senior Marketing Automation Specialist

executiveplacements.com • United State
Remote
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AI Summary

We are seeking a responsible Marketing Enthusiast to build programs and manage systems for generating consistent inbound lead traffic. The ideal candidate will utilize Marketo and SFDC to drive business growth. This role offers a chance to work with innovative teams and enjoy a best-in-class work environment.

Key Highlights
Manage expectations from multiple groups
Utilize Marketo and SFDC to drive business growth
Develop strategic approaches for optimization and scalability
Work with teams to review program requirements and identify areas of optimization
Provide data-driven solutions and recommendations to support business needs and goals
Technical Skills Required
Marketo Salesforce Data Management Program and Project Management Dashboard and Reporting SQL
Benefits & Perks
Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Ongoing Training programs
Opportunity to learn and grow in the MarTech world
Performance bonuses
Comprehensive benefits package

Job Description


We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams and if onsite you get to work in the best work environment and workplace in the Bay Area.Responsibilities:Great teamwork and ability manage expectations from multiple groups.Collaborative and hands on best practices of Marketo and SFDCMust have excellent understanding on Lead Management, Lead Routing, Life-cycle ManagementMust have strategic approach considering optimization and scalability in the technologies in Marketing industryWork with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programsPartner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goalsMust have experience with managing large sets of data. Maintaining good data health and qualityMaintain pulse of key performance metrics, dashboards and flag leadership when action is requiredManage Lead Quality, Lead Scoring and Lead Routing in MarketoAssess ad hoc analytic project requests and determine the best approach and team members to support.Advise marketing operations functions on data requirements necessary to perform desired analysisEnsure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implicationsMust Haves:Must be able to work in a fast paced environment matrixed organizationProgram and project management skill is MUST3-5 years of Marketo Experience with 2-3 years of Salesforce ExperienceMust be self motivated , passionate about Marketing Automation and enjoys learning and growingTeam playerHands-on experience with dashboard and reporting. Must be able to create awesome slides for executive reviewLead nurturing and Lead scoring good to haveMarrina Decisions is an Equal Opportunity EmployerMarrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.Compensation Range:

$80,000 $120,000 annuallyThis posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.Final compensation will depend on various factors such as the candidates location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.This role may also be eligible for performance bonuses, and a comprehensive benefits package.

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