AI Summary
We are seeking an experienced Digital Marketing Manager to lead and scale digital acquisition and growth programs. This role involves developing, executing, and optimizing strategies across paid media, search, and emerging discovery channels. The position is fully remote within the United States.
Key Highlights
Own and scale digital marketing programs across paid social, search, display, and emerging channels
Collaborate with cross-functional teams to launch and refine multi-channel digital initiatives
Optimize performance through experimentation with messaging, creative, landing pages, and audience targeting
Manage digital budgets, forecasting, and performance reporting
Technical Skills Required
Benefits & Perks
$43-$47/hour
Fully remote
Job Description
About The Role
We are looking for an experienced Digital Marketing Manager to own and scale core digital acquisition and growth programs. This role focuses on developing, executing, and optimizing digital strategies across paid media, search, and emerging discovery channels, including AI-driven search and answer engines.
You will work cross-functionally with Product Marketing, Campaigns, Content, Web, and regional teams to launch and refine multi-channel digital initiatives that support broader go-to-market objectives. This role sits within the growth marketing function and is fully remote within the United States.
Responsibilities
- Own the execution and optimization of digital marketing programs across paid social, search, display, and emerging digital channels.
- Support integrated campaign launches by amplifying events, product moments, and GTM initiatives through digital distribution.
- Partner with Content and Web teams to develop and execute a cohesive search and discovery strategy that improves visibility across traditional search engines and AI-powered platforms.
- Continuously optimize performance through experimentation with messaging, creative, landing pages, and audience targeting to improve efficiency and conversion.
- Manage digital budgets, forecasting, and performance reporting; build dashboards and deliver insights that inform investment decisions.
- Monitor performance trends, test new channels and formats, and recommend optimizations based on data and experimentation.
- 4+ years of experience in B2B SaaS or product-led growth environments, with a strong foundation in digital performance marketing.
- Hands-on experience managing paid media across platforms such as LinkedIn, Google Ads, Meta, Reddit, or similar channels.
- Strong expertise in SEO and modern search/discovery strategies, including AI-driven and answer-based platforms.
- Experience with digital tracking, attribution, and reporting best practices (e.g., GA4, UTMs, pixels, conversion tracking).
- Demonstrated ability to design and run experiments, optimize funnels, and improve conversion performance.
- Strong analytical and communication skills, with the ability to translate data into clear, actionable insights.
- Comfortable collaborating cross-functionally in fast-paced, high-growth environments.
- $43-$47/hour