Join TravelUp App as a Chief Marketing Officer to lead the global marketing strategy, build a brand narrative, and execute go-to-market plans. This is a hands-on, founder-level role with equity partnership opportunities.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Company: TravelUp App (Travel Tech Startup)
Stage: MVP / Beta
Location: Remote (US market focus, preferably USA-based)
Commitment: Flexible, phased workload (see below)
TravelUp App is a first-of-its-kind travel tech startup building a personal immersive travel guide.
We enable travelers to experience countries like locals — safely, meaningfully, and without weeks of exhausting planning or expensive private tours. Our mobile app delivers expert-curated, multi-day itineraries with AM/PM scheduling, audio storytelling, maps, logistics, and safety guidance, combining the depth of a private tour with the freedom of independent travel.
We operate at the intersection of Travel, Content, Mobile, and AI.
Our long-term vision is to evolve TravelUp App into a fully autonomous AI travel agent powered by a verified, field-tested knowledge base.
- Market: Global Travel Tech ($2T industry, $4B SOM)
- Core market: USA (founders active in UAE, global DNA)
- Stage: MVP built, beta launched
- Ambition: Build a category-defining company and scale to unicorn status
We’re building not just a product — but a global brand that reshapes how people travel, learn, and experience the world.
We are looking for a Chief Marketing Officer (CMO) to join TravelUp App at an early stage as a key strategic leader and equity partner.
This is a hands-on, founder-level role for someone who can both define strategy and execute personally, especially in the early months. You will own the entire marketing function end-to-end — from brand narrative and go-to-market to performance, partnerships, and future team building.
You will work directly with the Founder & CEO and play a critical role in achieving PMF, scaling user acquisition, and preparing the company for rapid growth post-fundraising.
- Development and execution of the global marketing strategy
- Brand positioning, messaging, and strong narrative building for US and global audiences
- Go-to-market strategy for product launches and new countries
- Performance marketing & user acquisition (Meta, Google, experimentation with channels)
- Influencer, creator, and strategic partnership strategy
- Oversight of content marketing, PR, and creative direction
- Market research, competitive intelligence, and customer insights
- Optimization of acquisition, activation, and retention funnels
- Establishing feedback loops between users, marketing, and product
- Building, mentoring, and leading the future marketing team post-fundraising
- Fully remote, flexible schedule
- Phase 1 (Pre-launch & campaigns):
- Full-time involvement for ~1–1.5 months (strategy refinement, setup, launch)
- Phase 2 (Optimization & tracking):
- ~20–25 hours/week for 4–6 months, with a focus on campaigns optimization, funnel performance, analytics, experimentation, and tracking results across all marketing activities
- Phase 3 (Post-fundraising):
- Return to full-time, scaling marketing aggressively and hiring a small team
Initially, you will work solo. After the first external funding round, you will build a lean, high-performing marketing team.
- 3+ years of experience, preferably in B2C marketing (travel, lifestyle, consumer apps — strong plus)
- Deep understanding of paid and organic channels (social, search, content, partnerships, events)
- Proven experience with Meta Ads and Google Ads (setup, optimization, scaling)
- Strong practical knowledge of SEO and organic traffic growth
- Experience working with or targeting the US market (physical presence in the US is a strong advantage)
- Strategic mindset combined with hands-on execution ability
- Creative thinker with strong taste, storytelling, and brand intuition
- Experience building or managing marketing teams
- Financial ability and readiness to work without salary for 5–7 months for long-term upside
- Founder mentality: ability to roll up sleeves, test, iterate, and move fast in uncertainty
- Strong communication skills and ability to work with product and tech teams
Bonus points:
- Experience in early-stage startups (pre-seed / seed)
- Background in travel tech, marketplaces, or subscription products
- Experience preparing marketing foundations for VC fundraising
Before first external funding round
- Equity only: up to 10% option pool
- 1-year cliff, 3-year vesting
- Expected fundraising timeline: 5–7 months
After fundraising
- Introduction of salary (initially modest, sustainability-focused)
- Step-by-step salary growth aligned with company traction and revenue
- Long-term upside through equity in a high-growth global company
- Be a founding-level leader, not “just” a hired CMO
- Build a global consumer brand from the ground up
- Work on a product with real emotional impact on millions of travelers
- Operate in a massive, evergreen market with strong monetization potential
- International, warm, and intellectually diverse team
- Deep exposure to global cultures, markets, and travel ecosystems
- Future incentives include corporate travel, offsites, and immersive team experiences
- A real shot at building a unicorn-level company — not a lifestyle startup