Director of Operations - Marketing Agency

About Base Coat Marketing:

Base Coat Marketing is a results-driven full-service marketing agency serving Residential Painting, Commercial Painting, and Concrete Coating companies. Our team of “Base Coat Brainiacs” combines creativity, data, and strategy to deliver measurable results for long-term clients, specializing in Website Design, SEO, Google Ads, Social Ads, Email Marketing, and more.

About the Role:

We’re looking for a motivated, experienced Director of Operations to oversee, scale, and optimize agency operations. This role is key to growing the business, managing a remote team of 20–30 specialists, and building scalable systems. Strong candidates have led marketing agency operations, scaled revenue from $2M to $5M+, and thrive in remote leadership.

This is a full-time remote role with opportunities to grow into a COO position.

You’re a Fit If You Have:

• Proven operations leadership in a marketing agency, scaling from $2M → $5M+ revenue.
• Managed cross-departmental teams (SEO, Paid Ads, Web, Media) remotely.
• Strong financial acumen: budgeting, forecasting, margins, and strategic decision-making.
• Experience building/refining SOPs, implementing EOS or similar frameworks.
• Skilled in KPI tracking (SEO, ads ROI, gross margins, labor efficiency, client churn).
• Bachelor’s in Business/Operations/Marketing preferred; EOS or Project Management certifications a plus.
• Proficiency with ClickUp, GoHighLevel, Zapier, and KPI dashboards.
• Excellent communicator, motivating and holding teams accountable, balancing strategy and execution.

Key Responsibilities

• Lead and optimize daily operations across SEO, Paid Ads, Web, and Media teams.
• Define, track, and report KPIs to align performance with company growth goals.
• Build, refine, and enforce SOPs for efficiency and scalability.
• Manage budgets, forecasts, and margins.
• Recruit, coach, and hold accountable a remote team of 20–30 employees.
• Collaborate with leadership to balance long-term strategy with daily execution.
• Oversee client performance strategies for painting and concrete coating industries.
• Identify bottlenecks, implement solutions, and drive continuous improvement.
• Foster a culture of ownership, accountability, and high performance.

Growth Opportunities & Perks

• Path to COO role and major growth opportunities.
• Salary increases + performance-based bonuses.
• 10 PTO days (increasing yearly, capped at 20) + 10 U.S. paid holidays.
• Half-day Fridays (12pm ET).
• 80% U.S. medical insurance coverage.
• Access to consultants and training support on demand.
• 100% remote with occasional travel (1–3x/year).

You’re not a fit for this role if

1. You haven’t worked at a marketing agency.
2. You don’t have a track record of scaling companies.

Our hiring process is made up of 3 parts, so please be aware that you will need to dedicate time for a questionnaire and two 1-on-1 interviews.