Director of Sales & Marketing

We are seeking a strategic and results-driven Director of Sales & Marketing to lead revenue growth and strengthen brand visibility. This role is ideal for a visionary leader with a strong sales and marketing background who thrives in a collaborative, growth-oriented environment.

Relocation package available

Key Responsibilities:

• Develop and execute comprehensive sales and marketing strategies aligned with company goals
• Lead, mentor, and develop a high-performing sales and marketing team
• Drive revenue growth through effective sales initiatives and customer engagement
• Enhance brand awareness through targeted marketing and digital campaigns (SEO, social, online advertising)
• Analyze market trends, customer needs, and competitive dynamics
• Build and maintain strong relationships with key clients and stakeholders
• Track and report on sales and marketing KPIs to optimize performance
• Manage departmental budgets and resource allocation
• Partner with product and operations teams on new product launches and initiatives

Leadership & People Management:

• Interview, hire, train, and develop team members
• Assign and direct work; conduct performance reviews
• Address employee concerns and recognize performance in accordance with company policies

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field (or equivalent experience)
• 7+ years of leadership experience in sales and/or marketing in heavy equipment or manufacturing experience
• Proven ability to drive revenue growth and build strong brand presence
• Strong leadership, communication, and team-building skills
• Proficiency with digital marketing tools, analytics, and CRM platforms
• Knowledge of industry regulations and safety standards is a plus

Compensation:

• Base Salary: up to $150,000 (commensurate with experience)
• Bonus: Annual, performance-based (not capped; tied to EBITDA or key metrics)
• Total Compensation Potential: $180K +

Benefits:

• Health, Dental, and Vision Insurance
• PTO and Paid Holidays
• 401(k) with employer match
• Performance-based bonus opportunity
• Relocation assistance available
• Small-company culture with direct access to leadership

Why Join Us:

• Privately owned, multi-generational company with a strong reputation and loyal customer base
• Niche, essential industry offering custom solutions
• Collaborative leadership team—no micromanagement
• End-to-end capabilities: design, fabrication, installation, inspection, and service
• Stable business with repeat clients and a growth-focused future