Seeking a highly motivated Marketing Manager 3 with 5-7+ years of experience in web analytics and marketing analytics. Must have expertise in Google Analytics, Excel, and A/B testing methodologies.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
BCForward is currently seeking a highly motivated Marketing Manager 3 for an opportunity with our client
Role: Marketing Manager 3
Location: Fully Remote
Duration: 6+ Months
Candidate Requirements
Required Skills:
- Minimum 5–7+ years’ experience in web analytics and/or marketing analytics.
- Experience with Google Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics.
- Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches.
- Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis.
- Experience supporting marketing teams, growth teams, or web teams in understanding performance.
- Proficiency in A/B testing methodologies—including experiment design, implementation, and results interpretation—with a strong understanding of statistical concepts such as power, significance, and confidence intervals.
- Strong communication skills, especially the ability to distill findings into clear, actionable recommendations.
- Comfort context-switching across multiple stakeholders and incoming requests.
- Ability to work independently and manage one’s time.
Top 3 Must-Have HARD Skills & years of experience for each:
- Minimum 5+ years of experience in Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis.
- Minimum 5+ years of experience in Web Data Interpretation
- Minimum 5+ years of experience in Web Analytics Tools (e.g., Google Analytics)
Nice-to-Have:
- Hands-on experience with FullStory or other behavioral analytics tool.
- Proficiency with SQL and comfort querying large datasets.
- Experience with experiment platforms (e.g., Ninetailed, Optimizely, LaunchDarkly).
- Familiarity with BI tools like Power BI, Looker, or Tableau.
- Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
- Experience with developer-focused products (bonus, not required).
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at will regardless of the anticipated assignment duration.