Lead marketing initiatives for workflow and automation in clinical diagnostics. Drive strategic development and implementation of marketing campaigns. Collaborate with cross-functional teams to deliver high-impact marketing initiatives.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Are you looking for more than just a job, for something truly meaningful and rewarding? Then Sysmex Europe SE is the place for you. As the regional headquarters for the EMEA (Europe, Middle East and Africa) region, our company is dedicated to providing essential products that help people worldwide on their healthcare journey.
If this opportunity appeals to you, come and join us in the position of
Team Lead (f/m/x) Marketing Management – Workflow & Automation
Your responsibilities
What if you could play a key role in shaping the future of workflow and automation in clinical diagnostics? As Team Lead Marketing Management – Workflow & Automation (f/m/x), you drive the strategic development and implementation of marketing initiatives supporting our automation portfolio. You lead and develop a high-performing team of marketing managers and collaborate closely with Product Management, Workflow Consulting, Application Support, and regional stakeholders across EMEA. Your key responsibilities include:
Team Leadership & Development
- Leading, mentoring, and empowering a team of marketing managers
- Setting clear objectives aligned with departmental and organizational strategy
- Building capabilities in market analysis, digital marketing, value messaging, and product positioning
Strategic Marketing Ownership
- Translating the automation strategy into marketing roadmaps and campaigns
- Creating compelling value propositions for automation solutions (e.g., connectivity, workflow optimization, pre-analytics)
- Overseeing market intelligence to identify trends, competitive moves, and customer needs
Cross-Functional Alignment
- Collaborating with Product Management to support launches and lifecycle marketing
- Working with Workflow Consulting and Application Support to transform insights into strong marketing content
- Aligning with regional EMEA teams to ensure consistency and enable local adaptation
Customer & Market Insight Integration
- Driving systematic market intelligence processes
- Translating customer insights into differentiating messaging and solution positioning
Execution & Performance Management
- Delivering EMEA campaigns, sales enablement, and customer engagement initiatives
- Defining and monitoring KPIs to ensure measurable impact
- Ensuring all materials comply with company standards, messaging frameworks, and regulatory requirements
Your profile
You will thrive in this role if you bring strategic thinking, strong leadership skills, and a deep understanding of workflow and automation in clinical diagnostics. You combine analytical strength with creativity, communicate confidently with diverse stakeholders, and enjoy enabling your team to deliver high-impact marketing initiatives. Ideally, you bring the following qualifications and strengths:
- A relevant academic background (e.g., Master’s in Marketing, Business Administration, Health Economics; MBA or equivalent a plus)
- Excellent leadership and team development skills, ideally gained in a matrix environment.
- 6+ years of experience in marketing, market access, or automation management within healthcare, diagnostics, or MedTech
- Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity
- Proven strengths in strategic marketing, stakeholder engagement, and commercial planning
- Solid business acumen with the ability to translate clinical and technical value drivers into impactful strategies
- Experience working with regional/global teams and regulatory or external partners
- Proficiency with CRM systems, marketing platforms, data dashboards, and collaboration tools
- Fluency in English; additional European languages are an asset
Our benefits
We are an aspiring corporate group where respect and trust form the basis for cooperation and communication within Sysmex.
Culture & cooperation
An appreciative work environment, open corporate culture, flat hierarchies and an inclusive and caring atmosphere. Working in an innovative and international environmentwith a broad learning and development landscape in our EMEA Campus, after-work events for internal networking
Work-life balance
Flexible working through flextime and a hybrid working model (60% mobile working, 40% on-site), 30 days annual leave
Additional benefits
Attractive compensation package including Christmas and vacation pay, childcare allowance, capital-forming benefits, subsidy for company pension scheme, corporate benefits, relocation assistance, subsidised lunch in our canteen
Health & wellbeing
In-house gym, various sports courses, massages, company medical and psychological care, workplace glasses, general health management
Mobility
Subsidy for the public transport “Deutschlandticket”, free parking, bike leasing via JobRad
Social Responsibility
Various opportunities to get involved in different sustainability and charity initiatives, climate friendly and respectful use of resources
Do you have questions?
LĂ©a Sanft
jobs@sysmex-europe.com
Reference No.: 11102
Sysmex Europe SE, Deelböge 19D, 22297 Hamburg
Did we spark your interest? Then we look forward to receiving your application with the earliest possible starting date.