AI Summary
Design conversion-focused ad creatives for paid advertising campaigns. Collaborate with marketing and creative teams to refine user flows and maximize return on ad spend. Work in a data-driven environment to optimize design output based on performance data.
Key Highlights
Design conversion-optimized static ad creatives for multiple advertising platforms
Collaborate with marketing and creative teams to refine user flows and maximize return on ad spend
Prototype new ad concepts and creative variations, and execute A/B tests to evaluate performance and effectiveness
Technical Skills Required
Benefits & Perks
Fully remote work
30 hours/week
Job Description
Our client is a performance-driven organization focused on maximizing ROI through paid advertising. They work cross-functionally across marketing and creative teams to design and optimize high-converting ad experiences, using data and experimentation to drive measurable results.
Location
Fully Remote | 9 AM – 3 PM EST (30 hours/week)
Role Overview
The UI/UX Designer will be responsible for creating conversion-focused design assets for paid advertising campaigns. This role centers on designing static ad creatives, prototyping new concepts, and running A/B tests to optimize performance. The designer will work closely with marketing and creative teams to refine user flows, improve engagement, and maximize return on ad spend.
Key Responsibilities
Paid Ads Design
- Design conversion-optimized static ad creatives for multiple advertising platforms.
- Collaborate with the marketing team to ensure designs align with campaign goals and messaging.
- Translate campaign objectives into clear, visually compelling ad assets.
- Prototype new ad concepts and creative variations.
- Execute A/B tests to evaluate performance and effectiveness.
- Iterate on designs based on testing results and performance insights.
- Design with a strong focus on user behavior and conversion outcomes.
- Ensure ad creatives feature clear, engaging calls to action that drive results.
- Optimize visual hierarchy and messaging to support performance goals.
- Apply design intuition to select creative directions that maximize ROI.
- Review engagement and performance metrics to refine and improve creatives.
- Continuously optimize design output based on data and user interaction trends.
Experience
- 2+ years of experience in UI/UX design with a focus on digital advertising or conversion-driven design.
- Experience designing assets for paid ad campaigns.
- Strong proficiency with design and prototyping tools such as Figma, Sketch, or Adobe XD.
- Experience running A/B tests and iterating designs based on performance data.
- Solid understanding of conversion optimization principles for paid advertising.
- Strong collaboration and communication skills when working with marketing and creative teams.
- High attention to detail and commitment to high-quality design execution.
This role offers the opportunity to influence campaign performance through design directly. You’ll work in a data-driven environment where creative decisions are tested, refined, and optimized for measurable impact, contributing directly to business growth through high-performing paid ad experiences.
Application Process
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets