Senior Vice President, Marketing and Strategy

SENIOR VICE PRESIDENT, MARKETING

McCarthy Holdings Inc.

Location: Dallas, Texas (with flexibility for remote work and regional presence)

Reports to: Chief Operating Officer

THE OPPORTUNITY

Here's what makes this role rare: you get to design and build the marketing function you wish you'd had at every previous company.

McCarthy Holdings is one of the largest employee-owned construction companies in North America, ranked #12 on the ENR Top 400 list. For 160+ years, we've built projects that matter. Now we're ready to apply that same intentionality to building a world-class marketing organization.

What you're walking into: A company with strong brand equity, healthy business pipeline, talented team, and complete leadership alignment on what marketing should become. What's missing is the strategic vision and partnership model that transforms good contributors into a high-performing function.

The opportunity: Establish marketing as the strategic partner regional operations rely on and the C-suite trusts. Consolidate fragmented spend, create thought leadership programs, refine brand standards, and prove marketing is an investment that pays dividends. You're architecting how marketing works in a sophisticated, decentralized organization with creative freedom, executive support, and a team ready for leadership.

CORE RESPONSIBILITIES

1. Regional Partnership & Shared Services Model

Build marketing as the strategic support system regional operations rely on through consistent value delivery, understanding business priorities, and creating shared services that balance centralized efficiency with regional autonomy.

2. Brand Stewardship & Standards

Refine brand standards, messaging frameworks, and visual guidelines that make good execution easier than bad execution while ensuring consistency across regions and respecting local market relevance.

3. External Agency & PR Management

Consolidate fragmented external marketing spend, evaluate and optimize agency relationships, establish strategic PR approach coordinating regional and corporate needs, and build partnerships that deliver measurable results.

4. Executive Thought Leadership & Brand Support

Create turnkey content engine that elevates C-suite and regional leaders as industry voices through thought leadership strategy, content creation and distribution, and personal brand support.

5. Marketing Operations & Team Development

Build high-performing marketing organization by assessing current structure, redesigning around value delivery, hiring for gaps, establishing performance metrics, and creating customer service culture.

6. Budget Management & ROI Demonstration

Manage marketing budget with financial discipline, track investment against business outcomes, identify cost optimization opportunities, and shift perception from expense center to value driver through clear measurement.

REQUIRED QUALIFICATIONS

Experience Profile:

• 12-15 years B2B marketing leadership experience, with at least 5 years in complex organizational environments (multi-division corporations, franchised/licensed business models, professional services firms, or highly decentralized structures)
• Demonstrated success operating in matrixed organizations where influence matters more than authority
• Track record establishing shared services models that balance centralized efficiency with local autonomy
• Experience managing agency relationships with proven ability to consolidate fragmented spend and improve ROI
• History of building high-performing teams, including reshaping inherited organizations

Critical Capabilities:

Partnership Over Command

• You instinctively ask "What do you need?" before declaring "Here's what we're doing"
• Comfort with ambiguity and messiness of consensus-building across strong personalities
• Ego strength to absorb regional frustration without getting defensive
• Political savvy to navigate organizational dynamics without playing politics
• Patience to build trust through consistent follow-through vs. demanding immediate compliance

Business Acumen

• Deep understanding of B2B buying cycles, relationship-based sales, and long-term client development
• Ability to speak the language of business (revenue, margins, efficiency, ROI) not just marketing metrics
• Financial literacy to build business cases, manage budgets, and demonstrate value in CFO-friendly terms
• Intellectual curiosity to learn industry dynamics quickly without claiming false expertise

Strategic + Tactical Balance

• Senior enough to think strategically about brand positioning, market opportunities, organizational design
• Practical enough to roll up sleeves on tactical execution when needed (draft the content, fix the template, join the team meeting)
• Comfort moving between 30,000-foot strategy sessions and ground-level problem-solving
• Recognition that earning trust through tactical value often unlocks strategic influence later

Communication Excellence

• Exceptional written communication (you'll be ghostwriting executive content and crafting brand messaging)
• Strong presentation skills for board meetings, regional forums, and team rallies
• Active listening that makes people feel heard even when you can't give them what they want
• Ability to translate between audiences: explain marketing strategy in business terms, convey regional needs in corporate language

Technical Skills:

• Modern marketing technology stack (CRM integration, marketing automation, analytics platforms, content management systems)
• Digital marketing fundamentals (social media strategy, paid promotion, SEO/SEM, website optimization)
• Brand architecture and positioning development
• PR and communications strategy (media relations, reputation management, crisis response, thought leadership)
• Marketing metrics and analytics (comfort with data, ability to build dashboards, willingness to be measured)

Cultural Fit Indicators:

• Genuine respect for people doing hard physical work in challenging conditions
• Appreciation for regional pride and autonomy as organizational strength, not obstacle
• Comfort in environments where decision-making is consultative rather than directive
• Humility with a partnership mentality
• Passion for building something meaningful from a strong foundation

COMPENSATION & BENEFITS

Competitive Base Salary based on experience

Additional compensation details (annual performance bonus, ESOP participation, comprehensive benefits package, PTO, professional development budget, relocation assistance if applicable) will be discussed with qualified candidates.

McCarthy is 100% employee-owned, and all employees participate in our Employee Stock Ownership Plan (ESOP), one of the most valuable benefits we offer for wealth building over a career.

About McCarthy Holdings Inc.

McCarthy is one of the largest employee-owned construction companies in North America, with 8,000+ employees and operations across multiple regions. For over 160 years, we've built complex projects that strengthen communities: hospitals, universities, water treatment facilities, commercial developments, and more. We're committed to safety, quality, employee ownership, and building careers as thoughtfully as we build projects.

McCarthy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.