Creative Director - Healthcare & Technology Brand Strategy

Creative Director

Industry: Healthcare & Technology

Location: Milwaukee, WI — Hybrid (Onsite Tuesday–Thursday strongly preferred)

Employment Type: Full-Time

Compensation: $170,000–$240,000 base + ~15% bonus + profit sharing (3–8% historical avg) + employee ownership (401(k)/ESOP-style)

About the Company

Our client is a privately held, employee-owned organization building industry-leading products, solutions, and platforms for healthcare and senior living. Serving senior living and skilled nursing operators nationwide, the company is deeply mission-driven and committed to improving care outcomes while operating safer, more efficient communities. Employees are considered partners and participate in ownership through profit sharing and stock allocation.

Role Overview

The Creative Director will lead the next phase of the company’s brand and creative evolution. This highly visible leadership role owns end-to-end creative strategy and execution across brand, campaigns, content, events, sales enablement, and digital experiences for three solution groups.

Reporting to senior executive leadership, you will lead a multidisciplinary creative team and partner closely with marketing, product, and sales leaders to translate complex healthcare and technology concepts into clear, compelling stories. This role is ideal for a hands-on creative leader who can define brand vision, elevate execution, and build scalable systems that enable speed, consistency, and impact.

Key Responsibilities

Brand & Creative Leadership

• Own and evolve brand direction and standards across solution groups and product lines
• Develop integrated creative platforms and campaigns that clearly articulate value and differentiation
• Translate business strategy and customer insights into compelling creative briefs and concepts
• Ensure consistency while modernizing the visual and verbal brand expression
• Align creative strategy with business objectives and KPIs

Campaigns, Content & Experiences

• Lead multi-channel campaigns across web, email, social, video, print, events, and sales enablement
• Simplify complex healthcare, technology, and data concepts into human-centered B2B storytelling
• Own creative strategy for key events, conferences, and internal moments
• Direct creation of high-impact content, from presentations and headlines to brand films and videos
• Partner with demand generation and digital teams to optimize creative for performance

Team Leadership & Creative Operations

• Lead, mentor, and grow a high-performing creative team
• Establish clear goals, feedback loops, and high standards of craft and accountability
• Manage intake, prioritization, and workflows in a matrixed environment
• Build scalable processes, templates, and playbooks to increase efficiency and quality
• Manage agency, freelancer, and production partner relationships

AI, Tools & Data-Driven Creativity

• Lead with an AI-first mindset to accelerate concepting, production, and testing
• Evaluate and adopt modern creative and collaboration tools
• Use performance data and insights to refine creative direction and demonstrate impact
• Educate stakeholders on emerging creative technologies and best practices

Stakeholder Management

• Build trusted relationships with executives and cross-functional leaders
• Influence alignment around creative strategies that drive measurable business results
• Champion the brand, customer experience, and the value of strong storytelling

What You Bring

Skills & Leadership

• Strong creative vision with the ability to translate strategy into cohesive campaigns
• Deep understanding of brand systems across channels and products
• Confident leader and communicator comfortable influencing senior executives
• Balanced mindset: brand-driven, performance-oriented, and sales-aware
• Strong operational and organizational discipline

Experience & Qualifications

• Bachelor’s degree in a related field or equivalent experience
• 7+ years of progressive creative leadership experience
• Proven success leading integrated campaigns and managing creative teams
• Strong B2B background with complex solution selling
• Advanced proficiency in Adobe Creative Suite, Figma, and web platforms
• Hands-on experience with AI-enabled creative workflows
• Ability to travel up to ~10%

Preferred

• Experience in healthcare, senior living, health tech, or regulated industries
• E-commerce or digital product experience in a B2B context
• Exposure to UX, product marketing, or agile environments

Team, Culture & Environment

• Hybrid schedule with three days onsite in Milwaukee
• Collaborative, relationship-oriented culture
• Mission-driven, employee-owned organization
• High visibility and executive access with transition support from current leadership

Compensation & Benefits

• Competitive base salary range of $170,000–$240,000, based on experience.
• Target annual bonus of approximately 15%.
• Profit sharing program historically averaging 3–8%.
• Employee ownership via 401 (k) stock allocation (ESOP-like structure) — every partner has an ownership stake.
• Comprehensive benefits package, including medical, dental, vision, disability, and paid time off.
• Relocation assistance may be considered for highly qualified candidates committed to being on-site in Milwaukee.

Interested candidates should share a resume and portfolio showcasing brand systems, integrated campaigns, and complex B2B storytelling.