Senior AI-Driven Ad Creation Specialist

Job Title: AI-Driven Ad Creation Specialist

Location: 100% Remote

Duration: 3+ Months

Job Description:

About the Project

Our fintech client is scaling its paid media presence and needs to exponentially increase the volume and quality of social ad creatives — targeting a “100×” lift in campaign output.

The current process is manual and unsustainable for growth.

We’re looking for a creative technologist — someone who combines high-polish visual design, AI workflow expertise, and performance marketing fluency — to architect and execute a scalable, automated ad-creation system using Adobe GenStudio or similar enterprise AI creative tools.

You’ll own the full lifecycle: building templates, generating creative variations, analyzing performance metrics, and continuously improving creative strategy through automation.

Key Responsibilities:

Creative Strategy & Production

• Design and implement AI-driven ad templates across social and display platforms (Meta, TikTok, LinkedIn, Google Display, YouTube).
• Concept and produce high-impact visuals and messaging aligned with brand voice and performance KPIs.
• Translate brand systems into reusable, modular templates that support automated personalization and testing.
• Maintain consistency in tone, typography, and motion across creative variations.

AI & Automation Implementation

• Configure Adobe GenStudio for Performance Marketing or similar AI tools to automate ad generation and scaling.
• Create structured prompt frameworks for image, text, and video generation (e.g., Firefly, Runway, Midjourney).
• Establish data-driven creative logic so ads dynamically adapt by audience, region, or message category.
• Manage versioning and QA of large-scale creative outputs for accuracy, brand compliance, and quality.
• Document workflows and develop playbooks for internal team adoption post-engagement.

Technical Implementation

• Connect creative automation systems with media delivery platforms (Meta Creative Hub, Google Ads Manager, LinkedIn Campaign Manager).
• Set up integrations with supporting tools such as Adobe Creative Cloud Libraries, Zapier, Workfront, or similar automation layers.
• Implement naming conventions, asset governance, and creative metadata tagging for scalability.
• Troubleshoot AI automation workflows and ensure reproducibility of results.

Performance Analysis & Optimization

• Monitor ad metrics across all active campaigns — CTR, CPM, CPC, CPA, ROAS, and engagement rate.
• Identify creative fatigue, performance patterns, and winning variations.
• Produce weekly performance summaries with actionable insights, translating data into clear creative recommendations.
• Present findings in a visually digestible format (dashboards, annotated creative boards, review decks).
• Continuously refine AI prompts and templates to improve measurable performance outcomes.

Creative Operations & QA

• Develop a creative QA process to review AI-generated outputs before publishing.
• Ensure compliance with brand, legal, and regulatory requirements (especially relevant in fintech contexts).
• Build governance structures around asset libraries, ensuring scalable, repeatable creative workflows.

Collaboration & Stakeholder Communication

• Work cross-functionally with marketing leads, designers, and leadership to align creative direction with business goals.
• Act as an internal advocate for AI-powered creative workflows — educating teammates on process and best practices.
• Communicate fluently across creative, technical, and business domains.

Qualifications:

Required:

• 5+ years of experience in digital advertising, creative automation, or performance marketing.
• Strong portfolio demonstrating high-polish ad creative and measurable campaign impact.
• Hands-on experience with AI creative platforms (Adobe GenStudio, Firefly, Runway, Midjourney, etc.).
• Ability to interpret campaign analytics and connect creative decisions to performance metrics.
• Experience designing within or connecting to social ad platforms (Meta, TikTok, LinkedIn, Google Ads).
• Working understanding of AI prompt design, template logic, and asset version control.
• Excellent written and visual communication skills; comfortable translating technical insights into creative language.

Preferred:

• Familiarity with dynamic creative optimization (DCO) and data schema for audience personalization.
• Experience with creative automation APIs or tools like Zapier, Workfront, or Figma automation plugins.
• Knowledge of fintech advertising guidelines or regulated-industry creative review processes.
• Prior experience in fast-paced startup or agency environments.

Success Criteria:

• Launch a fully operational AI-powered ad generation workflow within 6 weeks.
• Deliver a comprehensive automation stack (prompts, templates, and documentation) that can be replicated internally.
• Demonstrate a measurable lift in creative production speed and campaign performance metrics (CTR, ROAS, engagement).
• Establish repeatable creative governance that ensures long-term scalability.

Mindset & Culture Fit:

• Blends creative intuition with data-driven rigor — balancing automation with craftsmanship.
• Thrives in an iterative, fast-moving environment where learning and experimentation are constant.
• Curious about emerging AI and automation technologies and eager to push creative boundaries.