Lead brand strategy, conduct market research, and manage brand identity to establish RxGPT as a leader in healthcare AI.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Company Description
RxGPT leverages cutting-edge AI technologies to enhance hospital operations and deliver patient-centered care. By automating patient routing, administrative workflows, and communication, RxGPT enables healthcare teams to focus on what matters most—quality care. Our solutions provide fast onboarding, seamless integration, and robust security. Founded by Sailesh Pattnaik, a strategic leader with over 17 years of enterprise experience, RxGPT drives innovation in healthcare to create more efficient systems and improve patient outcomes.
Role Description
RxGPT is seeking a visionary Director of Brand Strategy to join our fully remote team. This role will lead the development and execution of strategic brand initiatives that amplify RxGPT’s market presence and ensure brand consistency across all platforms. Key responsibilities include conducting market research, leveraging customer insights to shape brand positioning, managing brand identity, and aligning branding efforts with organizational goals. This is a unique opportunity to contribute significantly to the growth of a dynamic AI-powered healthcare company.
Key Responsibilities
- Lead the creation and implementation of comprehensive brand strategies to establish RxGPT as a leader in healthcare AI.
- Conduct market research and analyze customer data to inform strategic brand decisions.
- Oversee the management and evolution of brand identity, ensuring coherence across all customer touchpoints.
- Collaborate cross-functionally with marketing, product, and sales teams to align brand messaging with company objectives.
- Monitor industry trends and competitive landscape to refine brand strategy continually.
- Manage internal and external stakeholders to drive brand consistency and advocacy.
Qualifications
- Extensive expertise in Brand Strategy and Brand Management to formulate and deliver cohesive brand positioning.
- Proficiency in Market Research and Customer Insight techniques for strategic decision-making.
- Strong strategic planning skills with the ability to connect brand initiatives to business goals.
- Excellent leadership, communication, and collaboration skills to work effectively with cross-functional teams.
- Proven senior-level experience in marketing, branding, or strategy roles, preferably in healthcare, technology, or AI sectors.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
Compensation & Benefits
Prior to the company’s funding milestone, this role will be structured as an equity-based position (ESOP), subject to applicable approvals and plan terms. Following a successful funding event, the role is expected to convert to a full-time, salaried position, with an anticipated base salary range of $140,000–$180,000, plus discretionary performance-based bonus eligibility.
Final compensation will be determined based on experience, role scope, location, and business needs. All arrangements are subject to change and do not constitute a guarantee of employment or funding.
RxGPT provides a comprehensive benefits package tailored to support your professional development, health, and work-life balance, including:
- Flexible unlimited Paid Time Off (PTO) policy encouraging rest and wellness
- Comprehensive medical, dental, and vision insurance coverage
- Remote work flexibility with technology allowances and home office support
- Professional development budgets and ongoing learning opportunities
- Inclusive and diverse workplace culture with active employee resource groups
- Wellness programs including mental health support and fitness memberships
- Regular team retreats, networking events, and continuous learning forums
How to Apply
Please submit your updated resume and a cover letter detailing your experience in healthcare AI branding and your strategic approach to advancing RxGPT’s market positioning.
Assignment: After reviewing our website at https://rxgpthealth.com, please provide a concise single-page or one-slide presentation outlining your brand strategy to elevate RxGPT’s presence in the healthcare AI market. Keep it clear and focused.
Screening Question:
Do you think the current RxGPT logo effectively communicates the brand’s identity and values as a trusted leader in healthcare AI? (Yes/No)
If “No,” please briefly explain your reasoning and suggestions in your presentation.
- Send your application, assignment, and screening response to: hr@rxgpthealth.com with the subject line “Director of Brand Strategy Application.”