Senior Growth Product Marketing Manager

Client: A space where real people power real conversations around every interest imaginable.

Location: 100% Remote in the USA

Type: 6 Months Contract (Ongoing potential for extension)

Job Description:

• The Growth PMM is an experienced growth marketer who plays a key role in driving business goals by leveraging top-of-funnel marketing, building tailored messaging, and creating contextual user journeys both on and off the platform.
• In this role, you will be responsible for integrated global growth marketing programs, influencing product strategy, and identifying the optimal channel mix (paid user acquisition, app store optimization, email, notifications) that creates value for new users and deepens their experience.
• You’ll work closely with paid user acquisition, product, data science & research, creative, brand, and cross-functional teams to bring growth strategies to life.
• This role is ideal for someone with hands-on experience who thrives in a fast-paced growth environment and can quickly identify new opportunities.
• The Consumer PMM team is an emerging group making a significant impact across product areas.
• You will have the opportunity to think big-picture, launch 0-to-1 experiences within the core consumer product, and collaborate cross-functionally across teams and levels.

Responsibilities:

• End-to-end management of verticalized growth marketing campaigns for top of funnel growth working closely with paid user acquisition, product and marketing teams
• Optimize conversion funnel from acquisition to retention through strong collaboration with product teams to build optimal product flows from marketing activation to landing experience to nurture campaigns
• Develop messaging & positioning strategy and build creative briefs for paid marketing and nurture campaigns in US and international markets
• Create and drive go-to-market plans, including multichannel campaigns, goal setting & tracking, and data analysis alongside cross-functional teams
• Define and sell go-to-market strategy, including positioning, narratives, goals, and activation
• Leverage data and research to identify opportunities, report on overall program health and inform program roadmap

Qualifications:

• 8+ years of experience in growth marketing, growth product marketing, lifecycle marketing, or related fields in US and international markets
• Strong analytical, research, and data analysis skills to extract product and user insights and devise a marketing approach that supports success metrics
• Experience with creative testing and working closely with design/creative teams
• Experience in consumer storytelling and translating product technicalities to cohesive internal and consumer narratives
• Excellent communication and interpersonal skills with the ability to manage marketing and technical cross-functional teams through complex launches
• Big-picture thinker while ensuring quality in the finer details of execution
• Experience managing multiple workstreams
• Capacity to deliver in fast-paced environments and has a high tolerance for change
• Experience working with 0-1 products or programs is preferred
• Strong understanding of paid media channels preferred