Lead digital marketing strategies, mentor a team, and drive client success. Develop scalable frameworks, lead strategists, and shape departmental vision. Drive performance across SEO, PPC, and growth strategies.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Are you a strategic, people-focused marketing leader who knows how to balance big-picture vision with hands-on execution?
Do you love developing digital marketing strategies, mentoring a team, and turning complex challenges into clear, actionable plans?
If you’re organized, analytical, and driven to help both clients and your team succeed, this role might be the perfect fit.
You see patterns others miss. You understand how U.S. homeowners make buying decisions. You know how PPC, SEO, content, and conversion strategy intertwine to produce measurable, predictable growth.
And even more importantly, you know how to build frameworks, lead strategists, and shape a department, not just optimize campaigns.
If you’re a high-level thinker who thrives in a fast-moving agency, loves leading people, and wants to own the strategic vision of a growing company… keep reading.
Who We Are
Deck Builder Marketers (DBM) is the #1 full-service marketing partner for deck builders in North America.
We help outdoor living companies scale with data-driven SEO, PPC, websites, and marketing systems designed around homeowner psychology and the realities of seasonal, high-ticket home services.
We are a values-driven team that believes in:
- Straight Shooters
- Master Craftsmanship
- Empathy in Action
- Extreme Ownership
- Better Together
We care deeply about our clients, and just as deeply about the team that serves them.
Who You Are
You aren’t looking for “another strategist role.”
You’re looking for ownership.
- A strategic thinker who can zoom out to see the whole marketing ecosystem and zoom in when needed to diagnose performance at a technical level.
- A builder; someone who can create (and refine) frameworks, SOPs, and playbooks that scale across dozens of accounts.
- A leader who develops people, not just manages tasks.
- A US market expert who understands homeowner psychology, seasonality, and what actually drives a homeowner to request a quote for a $20k–$100k project.
- A results-driven strategist who can look at data, extract insights, communicate them simply, and turn them into action.
- A partner to the Fulfillment Director — not just an executor — who helps shape the strategic direction, quality standards, and performance outcomes across our entire delivery engine.
If you get energized by the idea of being the person who sets the strategic bar for an agency, you’ll love this role.
What You’ll Own (Yes — Own)
This role goes far beyond “manage SEO + PPC.”
You’ll help build the strategic infrastructure that fuels DBM’s client results across the board.
1. Build & Lead Our Strategic Frameworks
You will architect the repeatable strategy models that our team uses across all accounts:
- Lead gen economics frameworks
- Homeowner-journey strategy mapping
- Media mix models
- Scaling pathways
- Market-specific playbooks
This is the brain of Fulfillment, and you will help build it.
2. Drive Performance Across All Strategy Accounts
You will lead high-level oversight of SEO, PPC, and growth strategies, ensuring:
- Strong lead quality
- Healthy CPL/CAC economics
- Seasonal preparedness
- Revenue-focused thinking
- Smart allocation of budgets & resources
You are the person who keeps us honest about results.
3. Lead, Coach & Develop Strategists & Specialists
You’ll mentor a team of Account Strategists and SEO Specialists, guiding them to:
- Think strategically
- Communicate clearly with clients
- Solve problems proactively
- Innovate, iterate, and improve
Your leadership determines the quality of every strategy that leaves our department.
4. Partner with Creative & CX to Maintain a Unified Fulfillment Engine
You’ll collaborate tightly with other departments to ensure:
- Strategy → Creative execution alignment
- Strategy → Client communication alignment
- Strategy → Website/SEO/Ads integration
- Smooth cross-department workflows
5. Innovate Continuously
You’ll constantly ask:
- “What’s the next strategic lever?”
- “How do we make this more scalable?”
- “How do we improve quality without sacrificing efficiency?”
Innovation is part of the job, not an afterthought.
What You Need to Succeed
We’re looking for someone with real leadership and real strategic depth. Not a tactical executor.
Required
- 5+ years in digital marketing
- 3+ years in a strategic/leadership role
- Deep experience with SEO, PPC, CRO, and multi-channel strategy
- Experience in North American markets (U.S. required)
- Strong understanding of homeowner psychology, high-ticket services, or local service industry dynamics
- Proven ability to build frameworks, systems, and scalable strategies
- Demonstrated leadership experience developing talent
- Strong analytics, forecasting, and storytelling skills
- Ability to work ET hours
Bonus (but valuable)
- Experience in home services, construction, or local service industries
- Experience building strategy teams or departments
- Experience with HighLevel, WordPress
🏡 100% Remote
💸 Competitive salary + performance-based bonuses
🕶 Unlimited PTO + US holidays
📚 Professional development encouraged and supported
🔥 High-caliber team; no egos, no BS, just top-tier collaboration
Compensation: Based on experience, location, and qualifications. Performance-based incentives may apply.