Instagram Marketing Manager - Travel and Design

We create premium travel tracking products that turn journeys into art. Our collection includes original scratch maps (World & India), custom travel posters, and exclusive frames—all featuring copyright-protected designs you won't find anywhere else. We're building a community of travelers who value experiences, originality, and beautiful design.

Role Description

Own our Instagram strategy and execution, working directly with founders to build our brand presence and engaged travel community.

Responsibilities:

• Develop and execute monthly content calendars (posts, reels, stories, carousels)
• Provide creative direction with mockups and video references for our in-house creative team
• Write compelling captions and copy that drive engagement and conversions
• Understand our brand vibe and curate what to post (and what not to post)
• Source and feature user-generated content

Work Setup: Fully remote with close collaboration with founding team. Our in-house team handles photo/video production based on your creative direction.

Required Skills:

• 2+ years managing Instagram for lifestyle, travel, or design-focused brands
• Proven portfolio with measurable growth and engagement results
• Strong copywriting and creative direction abilities
• Deep understanding of Instagram algorithm, trends, and content formats
• Excellent eye for design and brand aesthetics
• Self-starter who can work independently and take ownership

Nice to Have:

• Experience with paid social advertising (Meta Ads)
• Graphic design skills (Canva, Photoshop)
• Video editing capabilities (Capcut/Canva/Preimer)
• Influencer collaboration and partnership management
• Background in travel or art content creation