AI Summary
Lead growth marketing strategy, execute data-driven initiatives, and manage a team to drive new customer acquisition and conversion. Develop and execute a comprehensive growth marketing strategy. Mentor and manage a team to meet growth goals.
Key Highlights
Develop and execute a comprehensive growth marketing strategy
Own the new client growth marketing funnel
Set clear KPIs and track performance
Lead strategic testing roadmap to optimize conversion rates
Manage and develop team members
Oversee marketing budgets and allocate spend effectively
Technical Skills Required
Benefits & Perks
Fully remote opportunity
Job Description
The Senior Manager, Growth Marketing will lead the strategy, planning, and execution of data-driven marketing initiatives that drive new customer acquisition and conversion. This role will own growth marketing channels end-to-end and will be responsible for scaling marketing performance through experimentation, optimization, and cross-functional collaboration. They will mentor and manage a team, fostering innovation and accountability to meet growth goals.
This role is a fully remote opportunity.
Key Responsibilities
- Develop and execute a comprehensive growth marketing strategy to drive qualified traffic, opportunities, and revenue.
- Own the new client growth marketing funnel, from lead through conversion, across all digital channels (paid media, websites, SEO, social, etc.).
- Set clear KPIs and track performance through dashboards, reporting regularly to senior leadership on progress and insights.
- Lead strategic testing roadmap (A/B and multivariate) to optimize conversion rates, engagement, and ROI.
- Partner closely with Analytics, Development, and Creative teams to align marketing campaigns with business goals.
- Manage, coach, and develop team members, fostering a high-performance culture.
- Oversee marketing budgets and allocate spend effectively to maximize return.
- Stay current on emerging trends, tools, and best practices in growth and performance marketing.
- 5+ years of experience in growth or performance marketing, with at least 1+ years in a leadership role.
- Proven track record of delivering measurable business growth through digital channels.
- Strong analytical mindset with experience using data to drive decision-making.
- Expertise in campaign management across paid search, paid social, display, and other paid and owned media channels.
- Strong people leadership, communication, and project management skills.
- Experience in fast-paced, high-growth environments strongly preferred.
- Experience in healthcare, veterinary, or multi-site business environments is a plus.