Marketing Manager, B2B SaaS (Retail & Grocery Technology)

Remote (U.S.) | Full-Time

Are you a B2B marketer who thrives at the intersection of strategy and execution? Do you understand the pressures facing today’s grocery, food & beverage, and retail supply chains—and know how to turn complex technology into compelling, revenue-driving stories?

We’re a high-growth SaaS company serving thousands of customers across 100+ countries, with long-standing enterprise relationships and a rapidly expanding solution platform. As we scale, we’re looking for a Marketing Manager who brings a general-manager mindset, modern demand-generation skills, and a passion for building market-leading B2B brands.

This role is 100% remote with very limited travel and works closely with senior leadership, sales, product, and customer success to drive new business growth and deepen customer adoption.

WHAT YOU’LL DO

Own B2B Marketing Execution with Strategic Influence

• Partner with senior leadership to translate business goals into integrated B2B marketing programs

• Execute multi-channel campaigns that drive brand awareness, engagement, pipeline, and revenue

• Bring a general-manager mentality to managing solutions, audiences, and outcomes

Build and Protect the Story

• Develop and refine solution positioning, messaging, and value propositions across multiple buyer personas

• Act as the guardian of brand and messaging consistency

• Maintain and evolve marketing collateral for sales, partners, and customers

Drive Demand & Engagement

• Create and execute integrated campaigns across web, email, social, PR, webinars, and sales enablement

• Own website content and coordinate SEO efforts with internal and external partners

• Lead webinar strategy and execution—from topic ideation to live hosting and follow-up

Content & Communications Leadership

• Write and manage blogs, press releases, internal communications, and thought leadership content

• Develop customer testimonials and success stories in partnership with Customer Success

• Support trade associations, conferences, and targeted industry events

Act Like a Product Marketer

• Support solution launches, extensions, naming, and commercialization

• Become a subject-matter expert on assigned solutions and buyer journeys

• Help increase solution penetration and expansion within existing accounts

WHAT YOU BRING

Experience

• B2B marketing experience in Food & Beverage, Retail, Supply Chain, or SaaS/Technology

• Hands-on experience developing and executing marketing strategies

• Understanding of retail and/or manufacturing operations and challenges

• Experience managing corporate social media and B2B social campaigns

Skills & Toolset

• Marketing automation: HubSpot, Act-On

• CMS & SEO: WordPress, SEO best practices

• Social media: LinkedIn (primary), Facebook

• Design: Canva, Adobe, Publisher

• Webinars: GoToWebinar

• Video & podcast tools: Camtasia, Podbean

Traits That Set You Apart

• Excellent written and verbal communication skills with strong attention to detail

• Data-driven mindset with the ability to measure, analyze, and optimize campaign performance

• Highly collaborative and comfortable working cross-functionally

• Organized, execution-focused, and flexible in high-growth environments

• Creative thinker who enjoys tackling complex business challenges

Bachelor’s degree required.

WHY YOU’LL LOVE THIS ROLE

• High visibility and direct access to senior leadership

• Opportunity to shape and scale marketing for a global B2B SaaS platform

• Fully remote, flexible work environment

• Real ownership, real impact