Lead and optimize paid campaigns in the e-learning industry. Manage PPC campaigns across multiple platforms, design strategies, and collaborate with teams. Drive scalable growth and measurable ROI.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
⛰️ basetolearn is a startup with big ambitions in the e-learning space.
We are focused on building complete learning journeys and delivering real learning experiences – not recycled theory or decorative diplomas.
We work with CEOs, entrepreneurs, line managers, and active business leaders who teach from their own experience.
Our learners grow through real projects, business simulations and real experiences, direct feedback, and know-how that truly makes a difference in their careers or businesses.
🚀 We’re looking for a PPC Master to lead and optimize our paid campaigns in the e-learning industry.
This role is all about measurable ROI, quality leads, and helping professionals discover education that truly impacts careers and businesses.
This is a remote role with flexibility, but also with clear expectations on performance.
- Manage and optimize PPC campaigns across Google Ads, Meta, LinkedIn (and other relevant platforms).
- Design and execute strategies tailored to both B2C (individual learners) and B2B (companies seeking corporate training).
- Continuously test targeting, creatives, funnels, and landing pages to improve ROAS, CPL, and conversion rates.
- Track, analyze, and report on KPIs that matter: enrolments, qualified leads, and revenue.
- Collaborate with content, marketing, and sales teams to ensure campaigns match learner needs and business goals.
- Apply insights and best practices from industries to drive scalable growth.
- Brainstorm on the creation of marketing materials in order to make sure you have the most compelling materials for your campaigns.
- Proven track record in managing PPC campaigns with measurable results.
- Hands-on experience in at least one of these industries: e-learning (preferred), gaming, e-commerce, SaaS, subscription-based services or online marketplaces.
- Solid understanding of both B2C and B2B funnels – and how to optimize them differently.
- Strong analytical skills and confidence working with performance metrics.
- Proactive, curious, and constantly testing for better outcomes.
- Able to work cross-functionally and communicate insights in a clear, actionable way.
- (Bonus) Experience scaling international campaigns and managing larger budgets.
- A mission-driven role where your work drives real impact in people’s professional growth.
- High autonomy to experiment and implement your strategies – no micromanagement.
- Competitive compensation linked to results.
- Full access to basetolearn programs and events for your own learning.
- A professional, friendly team focused on performance and growth, not politics.
- Additional days off for special occasions.
- Private healthcare plan.
👉 Ready to bring your PPC expertise into the future of learning? Apply now and let’s grow together.