Digital & Social Media Manager (Hispanic Consumer Focus)

Job Summary:

Reporting the Vice President of Marketing, the Digital & Social Media Manager will be responsible for managing the Company’s digital and social media accounts and creating content that resonates with the target demographic. This role requires a strong understanding of the Hispanic consumer and the ability to communicate in a voice that feels culturally authentic, relevant, and engaging.  Spanish language fluency is a requirement, as this role involves creating or adapting content for bilingual or Spanish-speaking audiences.

Duties and Responsibilities:

Digital Strategy & Management

·        Execute against brand strategy by developing and executing digital marketing and social media plans designed to support business objectives and resonate with Hispanic audiences across multiple platforms.

·        Leverage brand messaging and relevant occasions to plan and manage digital & social media calendars across channels such as brand and retailer websites, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and more.

·        Integrate other brand and retail media/tools into digital & social media plans to contribute to a fully integrated communications approach.

·        Stay current on trends, cultural insights, and platform behaviors within the Hispanic and general markets.

Content Creation

·        Concept, write, create, and edit engaging content that reflects an authentic voice relevant to the Hispanic consumer.

·        Create bilingual or Spanish-language content as needed, maintaining consistent brand voice and cultural nuance.

·        Develop high-quality multimedia assets, including short-form videos, graphics, photography, and copy for campaigns, product launches, and brand storytelling.

Community Management

·        Engage with audiences in a culturally aware and respectful manner, including responding to comments and messages in English or Spanish as appropriate.

·        Build a positive and inclusive brand presence within Hispanic communities online.

Analytics & Reporting

·        Monitor and analyze performance across platforms; identify and present insights and key learnings on engagement, reach, conversions, and cultural resonance.

·        Implement key learnings to continually optimize strategies and deliver on KPIs to meet business objectives.

Collaboration

·        Work closely with marketing, creative, and product teams to develop campaigns that support brand strategy and authentically reflect Hispanic culture and consumer behavior.

·        Partner with influencers, creators, and community leaders who have strong credibility and connections within the Hispanic market.

Qualifications and Experience:

·        Proven experience in digital marketing, social media management, and content creation.

·        Strong understanding of the U.S. Hispanic consumer, including cultural trends and digital behaviors.

·        Ability to craft content that resonates authentically with Hispanic audiences.

·        Spanish language fluency with bilingual writing and editing ability required.

·        Background in influencer marketing, community engagement, or multicultural marketing.

·        Proficiency with creative and social tools (Adobe Suite, Canva, CapCut, etc.).

·        Knowledge of analytics tools such as Google Analytics, Meta Insights, and TikTok Analytics.

·        Excellent storytelling, copywriting, and visual communication skills.

·        Highly organized, detail-oriented, and able to thrive in a fast-paced environment.

·        Understanding of SEO and email marketing platforms desirable.

·        Experience in retail media, including Amazon.com, WMC, AMC, Instacart, etc. desirable.

Physical Requirements:

·        This is a remote role, requiring extended periods of sitting while working at a computer or participating in virtual meetings

·        Ability to sit for extended periods while working at a computer or participating in meetings.

·        Occasional travel to customer locations, corporate office, and industry events.

·        Must maintain mental alertness, focus, and cognitive ability to perform essential job functions safely and effectively throughout the workday.