Product Marketing Manager needed for EdTech company. Define product positioning, messaging, and go-to-market strategy. Work with sales, marketing, and product teams to drive growth across multiple markets.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Product Marketing Manager at Go Offer
About Go Offer: EdTech company helping IT professionals land jobs in the US & Europe. 500+ clients, 100+ job offers at top companies. Growing fast: $20K → $100K MRR in a year. Expanding to European markets.
The Role: Own product positioning, messaging, and go-to-market strategy. Turn 100+ success stories into compelling narratives that drive growth across multiple markets.
What You'll Do:
- Define product positioning & messaging for different markets (US, Europe)
- Lead go-to-market for new features & product launches
- Create sales enablement materials (decks, one-pagers, battlecards)
- Develop competitive analysis & positioning
- Build product marketing content (case studies, landing pages, videos)
- Work with customer insights to refine messaging
- Support international expansion (adapt messaging for Finland, Germany)
- Analyze competitor landscape & market trends
- Partner with sales, marketing, and product teams
- Track product marketing metrics (conversion, win rates, messaging effectiveness)
Requirements:
- 3+ years Product Marketing experience
- SaaS or EdTech background
- Strong storytelling & messaging skills
- Experience with product launches
- Customer-centric approach (interviews, research)
- Data-driven (test & optimize messaging)
- Fluent English (international markets)
- B2C or B2B2C experience preferred
Nice to Have:
- EdTech product marketing experience
- International go-to-market experience
- Career/HR tech industry knowledge
- Content creation skills (writing, video)
- Understanding of US/European job markets
- Russian language (for CIS audience)
Why Join:
- Shape product story from the ground up
- Work with real success stories (clients at Google, Meta, Amazon)
- Launch in international markets
- Creative freedom in positioning & campaigns
- Fully remote, flexible hours
- Fast-growing company
Location: Remote (overlap with EST preferred)
Salary: Competitive, based on experience