Join a fast-growing marine tech startup as a Marketing Manager to drive growth across Australia and New Zealand markets. Develop and execute comprehensive growth marketing strategies for both B2B and B2C audiences. Utilize digital marketing tools and data-driven insights to optimize marketing performance.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Job Description
Marketing Manager - Boatseekr
About BoatSeekr
Boatseekr is revolutionizing boat discovery across Australia, New Zealand and across the globe through our proprietary visual search technology and disruptive B2B offering.
We're solving the fundamental problem in boat sales: Connecting buyers who know what they want a boat to look like, but don't know how to find the best boat for their needs through an disruptive and organic digital experience.
This is a unique opportunity to join a fast-growing marine tech startup at the perfect inflection point.
The Role: Dual-Market, Dual-Audience Marketing
We're seeking an entrepreneurial Marketing Manager who can own and execute our comprehensive growth marketing strategy across both Australian and New Zealand markets. This is a unique B2B and B2C marketing role where you'll drive growth on two fronts simultaneously.
Location: Remote - Work from home anywhere in Australia or New Zealand
Reports to: CEO
Team: Initially individual contributor, with hiring influence as we scale
Compensation: NZD $90 K-100 K p/a + Superannuation
Travel: 10-15 days annually for boat shows and industry events across ANZ
Key Responsibilities
- Comprehensive Review of the Current Marketing Plan
- On the tools: Comfortable directly using key digital marketing tools such as EDMs, AdWords, Meta, CRM, Socials & SEO.
- Own the Dual-Market ANZ Strategy
- B2B/B2C Balance
- Budget Management
- Growth Planning
- Reporting & Analytics
- Market Intelligence
B2C Marketing
- Paid Advertising
- SEO & Content Marketing (B2C Lead Generation)
- Email Marketing
- Social Media
B2B Marketing
- Outreach Campaigns
- Content Marketing
- Social Media
- Email & Direct Outreach
- Industry Events
- Community Marketing
Partnerships
- Execute partnership marketing for strategic brand partnerships
- Develop and manage partner content and product placement campaigns
Analytics & Optimization
- Set up comprehensive tracking across all marketing channels and both markets
- Monitor KPIs with regional breakdowns
- Track B2B vs B2C performance metrics separately:
- Provide data-driven recommendations for campaign optimization by market and audience
- Implement attribution modelling to understand customer journey for both buyers and brokers
- Report on marketing ROI and contribution to business revenue by market segment
Required Qualifications
Essential
- 5+ years of digital marketing experience with demonstrated success in lead generation
- Proven track record managing $100K+ annual marketing budgets with clear ROI
- Expert-level knowledge of Google Ads, Facebook Ads Manager, and analytics platforms
- Strong SEO skills with experience ranking content for competitive keywords
- Content creation ability: Excellent writing skills for blogs, ads, emails, social media
- Data-driven mindset: Comfort with analytics, A/B testing, and performance optimization
- Self-starter mentality: Proven ability to work independently and manage multiple priorities
- Results orientation: Track record of meeting/exceeding lead generation and revenue targets
Highly Desirable
- B2B and B2C marketing experience: Demonstrated success marketing to both businesses and consumers simultaneously
- Experience in marketplace or two-sided platform marketing
- Background in dual-market operations across Australia and New Zealand
- Knowledge of the marine industry, boating, automotive or recreational vehicles sector in Australia and/or New Zealand
- Understanding of Australian and New Zealand markets including cultural nuances, regional differences, and competitive landscapes
- Experience with startup or high-growth environment
- Experience with partnership marketing and co-branding campaigns
- Remote work experience: Proven ability to work independently and manage projects remotely
Bonus
- Personal interest in boating, fishing, or marine activities in Australia or New Zealand
- Previous experience at a marketplace or classifieds platform
- Network within ANZ marine industry (brokers, manufacturers, media) in either or both markets
- Experience working across Australian and New Zealand time zones
- Growth hacking experience with creative acquisition strategies
- Technical skills in HTML/CSS for landing page optimization
- Experience with marketing automation platforms
- Understanding of regional SEO and multi-market campaigns
Compensation & Benefits
- Competitive salary: $90 K - 100 K NZD pa + superannuation based on experience
- 100% Remote Work
- Regional flexibility: Structure your day around your time zone (AEST, or NZDT)
Growth Opportunities
- Career progression: Clear path to leading a marketing team as we scale
- Hiring: Help build a team as we grow (marketing coordinator, content creator, regional specialists)
- Strategic influence: Direct impact on company direction and product roadmap
- International expansion: Opportunity to lead marketing in new markets (US, Europe) in future
- Product launches: Lead marketing for new product launches
- Market ownership: Shape our presence across two distinct markets immediately with global markets soon to follow