Marketing Program Director (Equity-Based Co-Founder Opportunity)

📍 Remote | Equity-Based | Flexible Hours

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+ Lead Marketing Strategy & Internship Program Development

Are you a creative, strategic marketing leader who loves building programs, mentoring young talent, and shaping the direction of an early-stage startup?

Swapop! an AI-powered marketplace for Gen Z to swap, buy, and trade items is seeking a Marketing Program Director who will play a dual role:

. Help build Swapop’s core marketing strategy and company-wide marketing plan

. Design and lead our national internship program and campus marketing initiatives

This is an equity-based co-founder opportunity with the potential to transition into a paid senior leadership role post-funding.

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Key Responsibilities

Marketing Strategy & Company Growth

• Work directly with the Founder to build Swapop’s holistic marketing strategy.

• Develop the brand positioning, messaging, and go-to-market plan.

• Build the early content and campaign roadmap for app growth.

• Identify target audiences, growth channels, and early traction experiments.

• Help shape Swapop’s long-term marketing vision and systems.

Internship Program & Campus Expansion

• Build and lead the Swapop Applied Marketing Lab — a hands-on national internship program.

• Design the curriculum, workshops, learning materials, and weekly activities.

• Mentor, coach, and guide student teams in executing real startup campaigns.

• Collaborate with the University Partnerships Leader to expand across campuses.

• Use your professional network to bring in guest speakers and startup mentors.

• Monitor student output, campaign performance, and engagement KPIs.

• Lead workshops on growth hacking, brand strategy, storytelling, and creative development.

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Requirements

• 5+ years in marketing, growth strategy, brand strategy, or marketing education.

• Experience building or managing successful campaigns with measurable results.

• Strong teaching, leadership, and mentorship skills.

• Creativity, strategic thinking, and comfort operating in a startup environment.

• Strong communication skills with the ability to inspire student teams.

• Able to commit 10–15 hours per week to strategy, mentoring, and program leadership.

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What You’ll Gain

• Co-Founder status with meaningful equity in a fast-growing startup.

• The opportunity to build both the company’s marketing foundation and a national internship program.

• Recognition as a marketing innovator guiding the next generation of creators.

• A clear pathway to evolve into CMO or another senior role after funding.

• A chance to build something that blends education, creativity, and real-world startup impact.

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Additional Info

• 100% Remote — work from anywhere.

• Flexible hours — suitable for consultants or educators.

• Equity-based (no salary until funding).

• Ideal for marketing strategists, educators, creative leads, and growth experts passionate about building from zero.