Growth Marketing Manager, Display and Search

Growth Marketing Manager, Display and Search

Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we are a unicorn looking to accelerate our growth trajectory as we partner with major brands and retailers to transform how people engage with stores and products—both online and in the physical world.

Our Growth Marketing Manager will own and optimize Shopkick’s paid performance channels to drive efficient user acquisition, retention, and re-engagement. This is a hands-on, data-driven role that combines analytical rigor, creative problem-solving, and deep channel expertise to deliver measurable growth outcomes. You’ll collaborate across teams—Analytics, Product, Creative, and CRM—to develop, execute, and scale campaigns that maximize ROI and fuel Shopkick’s user growth engine.

This role is ideal for someone who thrives in a fast-paced, test-and-learn environment and has a passion for digital performance marketing and consumer apps.

What You’ll Do

• Lead strategy, execution, and optimization for display, paid search (Google Ads, Apple Search Ads), and retargeting campaigns across all key networks and partners.
• Manage full-funnel paid campaigns focused on driving new user growth, app installs, and high-value engagement (sign-ups, L2 activations, and re-engagement).
• Own and optimize budget allocations across channels, focusing on efficiency (CPL, CPA, ROAS) and scaling proven initiatives.
• Partner with Analytics & Data Insights to develop dashboards, track cohort performance, and uncover actionable insights that improve campaign efficiency.
• Collaborate with Creative and CRM teams to develop ad concepts, landing pages, and messaging aligned with user journeys.
• Conduct ongoing A/B tests across audiences, creatives, and bidding strategies to improve conversion rates and retention quality.
• Manage relationships with external partners and ad networks to ensure campaign excellence, timely reporting, and innovation adoption.
• Stay ahead of emerging paid media trends, platform updates, and industry best practices to keep Shopkick at the forefront of performance marketing.
• Work cross-functionally to ensure paid efforts align with broader growth and brand initiatives.
• Support the Director of Growth & Integrated Marketing in forecasting, reporting, and strategic planning across all paid acquisition and re-engagement efforts.

Requirements

• 3–6 years of experience in growth or performance marketing, with a focus on display, search, and retargeting campaigns.
• Proven track record of scaling paid acquisition channels for mobile-first or app-based products.
• Strong analytical and quantitative skills with expertise in tools such as Google Ads, Apple Search Ads, Meta, DV360, Adjust, AppsFlyer, or equivalent MMPs.
• Deep understanding of attribution, conversion tracking, and optimization across platforms.
• Experience managing six- to seven-figure monthly budgets and driving measurable ROI.
• Exceptional attention to detail, ability to interpret data, and translate insights into action
• Strong communication and project management skills; ability to collaborate cross-functionally.
• A proactive, test-and-learn mindset and comfort with rapid experimentation.
• Bonus: Experience with CPG, retail, or rewards/loyalty apps is a plus.

This position is open to fully remote.

The base salary for this role is $65,000 - $75,000 USD, plus a performance bonus and benefits.

Trax is committed to a diverse, inclusive, and equitable workplace where all team members—whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability—feel valued and respected. We are committed to a nondiscriminatory approach and maintaining an inclusive environment with equitable treatment for all.