AI Summary
Develop media and channel strategy, aligning business objectives to best use of paid media channels to deliver business impact. Collaborate with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration and performance. Utilize strong analytical ability to identify and build audience strategies.
Key Highlights
Develop media and channel strategy
Collaborate with platform owners and in-house agency partners
Utilize strong analytical ability to identify and build audience strategies
Influence and align stakeholders in a highly matrixed organization
Perform other duties and/or special projects as assigned
Technical Skills Required
Benefits & Perks
Pay rate up to $57/hr based on experience
7+ month contract with potential to extend or convert
Remote work
Job Description
We are a national staffing firm and are currently seeking a Media Strategist/Marketing Manager (remote) for a prominent client of ours. This position is located in Remote Details for the position are as follows:
- Pay rate up to $57hr based on experience
- This is a remote role
- 7+month contract - (potential to extend or convert based on performance & budget).
- Develop media and channel strategy, aligning business objectives to best use of paid media channels to deliver business impact
- Work collaboratively with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration and performance
- Utilize strong analytical ability to identify and build audience strategies, while evaluating end-to-end customer experience across multiple channels and customer touch points
- Actively make plan optimization recommendations as supported by channel lead performance and reporting
- Partner with channel teams to share ideas, communicate opportunities, and to identify and deliver new solutions for campaigns
- Influence and align stakeholders in a highly matrixed organization
- Perform other duties and/or special projects as assigned
- Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of digital marketing and digital media experience.
- Experience in financial services or retail
- 3 years of full funnel media planning experience
- A minimum of 6 years of integrated digital marketing, media or analytic experience that includes (can be concurrent):
- 4 years of direct marketing experience using customer data analysis and segmentation
- 3 years of experience utilizing tools such as Google Analytics, Omniture, or other performance tools to manage digital marketing metrics
- 3 years of experience with integrated paid media planning experience inclusive of SEM, SEO, programmatic, and paid social
- 3 years of client account management