Senior Marketing Director - Growth Strategy

About Us

Founded with a vision to enable small business growth, Grof leverages technology and digital innovation to simplify all company administration. From incorporation and compliance to accounting and payroll—Grof is an all-in-one business solution, enabling entrepreneurs and business owners to focus on what they do best.

Having grown exponentially, we are looking for highly motivated and independent individuals to join our diverse team. If you crave continual growth and flexibility to innovate and learn, apply to join the Grof family today!

Grof Core Values

1. Own Your Work — At Grof, we believe in the power of owning our work. It means taking pride in our accomplishments, no matter how big or small, and recognising that our efforts contribute to the success of the team and the organization as a whole.

2. Stronger as A Team — At Grof, we encourage each team member to contribute their unique talents, experiences, and knowledge to achieve our collective goals. By helping one another, sharing insights, and leveraging our combined strengths, we create a harmonious and dynamic work environment. Together as a cohesive team, we achieve remarkable outcomes and overcome challenges that would be insurmountable as individuals.

3. Grow 1% each day — At Grof, we believe in the power of continuous improvement and the transformative effect of small, consistent steps forward. By dedicating ourselves to learning something new every day, we cultivate a growth mindset and stay adaptable in an ever-evolving world.

4. Dare to Try — At Grof, we take calculated risks and pursue new opportunities. By daring to try, we foster a culture of innovation, resilience, and growth. We encourage our team members to run towards challenges, embrace a mindset of continuous learning, and persevere even in the face of setbacks.

Role

Overview

Spans full-funnel growth for the company wide— covering acquisition, SEO, SEM, content strategy, tech stack partnerships, and CRM optimisation.

The role leads a small team while aligning closely with founders, Sales, Ops, and external partners to drive GTM clarity, funnel optimisation, and cross-brand strategy. Responsibilities include reporting infrastructure, campaign audits, stakeholder communication, and guiding both brands toward a unified growth engine.

Strategic Responsibilities

• Quarterly GTM planning.
• Setting positioning, messaging, and value pillars.
• Directing SEO/SEM strategy across SG and MY.
• Aligning marketing pipeline targets with Sales (MASQL → SQL → Won).
• Funnel optimisation end-to-end (Ads → LP → CRM → Handover).
• Directing content strategy (topics, prioritisation, SEO value).
• Evaluating Tech Stacks and partnership alignment for GTM.
• Steering narrative shifts (e.g., PSG → Tech Stacks + OS + Advisory).
• Prioritisation under limited resources.
• Strategic decision-making on budget allocation and cross-brand alignment.

Operational Responsibilities

• Weekly, monthly, quarterly reporting across performance, SEO, Ads, MASQL.
• Dashboard ownership: GA4, Google Ads, GSC, Semrush, HubSpot, Odoo.
• Weekly syncs with the founders for priority alignment.
• Cross-team syncs with the relevant internal teams.
• Managing campaign diagnostics, keyword audits, search term clean-ups.
• Running troubleshooting loops for CRM lead quality and misalignment.
• Maintaining internal documentation (Notion systems, cadences, SOPs).
• Coordinating reporting processes for Acc Pro’s SecondCRM workflow.

Channel Ownership

• Google Ads (SG & MY)
• SG: Incorporation, Accounting, Cosec, GST-focused search campaigns.
• MY: Cosec MY top-ranking synergy with Ads, niche accounting keywords.
• Monthly audits, budget shifts, negative keywords, restructuring.
• Lead quality validation with Sales and CRM tagging.
• Managing remarketing + upcoming Facebook/IG retargeting expansion.
• LP performance ownership and A/B testing.

• SEO Strategy
• Content calendar direction (SG & MY).
• Core clusters: Company secretary, GST, accounting, incorporation.
• Ranking movements tracking and interventions.
• Internal linking overhaul.
• Content refreshes and snippet capture.
• Investigating zero-click / AI-overview impact.
• Coordinating experiments: glossary, FAQs, SERP-friendly pages.
• Social (LinkedIn)
• Founder-led content strategy & amplification.
• Company page direction and post themes.
• Using social to support credibility + SEO + campaigns.
• Retargeting & Remarketing
• Implementing cross-platform retargeting (Google Display → FB/IG).
• Building pooled remarketing audiences via GA4 + Ads.
• Aligning retargeting messaging with funnel stage.
• Website & Landing Pages
• Ownership of UX, messaging clarity, CTA optimisation.
• Ensuring alignment between SEO pages and Ads LPs.
• Leading diagnostics for low conversion issues.

Team Leadership Responsibilities

• Mentoring and developing team (SEO/Content Ops, analytical lead).
• Coaching the team (collaborations, SEM support, campaigns).
• Providing clarity on roles, scopes, and decision rights.
• 1:1 frameworks: blockers, priorities, capability building.
• Delegation: content production, SEO tasks, reporting components.
• Sprint planning for weekly and monthly cycles.
• Founder alignment on long-term team structure (1–5 years).
• Ensuring team becomes more self-sufficient, reducing bottlenecks.
• Managing morale, expectations, and communication pathways.

Qualifications

• Master’s (MBA or MSc Marketing) or Bachelor’s degree in Marketing, Communications, or related field.
• 8–10 years of experience in marketing roles, with at least 3–5 years in leadership/supervisory roles.
• Experience leading multi-channel campaigns.
• Preferably experienced in working for SG & MY portfolio.

Skills

• Strong writing and editing skills in English.
• Basic understanding of SEO principles and analytics.
• Familiarity with CMS platforms (e.g., WordPress, Webflow).
• Working knowledge of tools like Google Analytics, Looker Studio, SEO analytics tools like Ahrefs or Semrush.
• Organised, detail-oriented, and comfortable managing multiple projects.
• Google Suite / Analytics / Search Console
• Meta Ads Manager
• CRM/Marketing automation (HubSpot, Salesforce, ActiveCampaign)
• Project management tools (Asana, Monday, Jira)
• Design familiarity (Canva, Figma, Adobe Suite)

Perks & Benefits

Work from Anywhere

• Enjoy the flexibility of remote work, empowering you to create your ideal work-life balance.

Cutting-Edge Tools & Tech

• Get access to the latest industry tools and technology to help you do your best work—efficiently and effectively.

Diverse, Inclusive Team Culture

• Collaborate with a vibrant and international team that values different perspectives and shared success.

Competitive Compensation

• Receive a remuneration package that reflects your experience, value, and performance.

Career Growth Opportunities

• Take your career to the next level with structured development plans and promotion pathways.

Continuous Learning & Development

• From workshops to courses, we invest in your growth every step of the way.

Comprehensive Well Being

• Includes flexi benefit that can be used for well being.

Performance Bonuses & Annual Increments

• Your hard work pays off—with annual reviews and rewards that recognize your impact.

Internal Referral Programme

• Know great talent? Earn rewards by helping us grow our amazing team.

Collaborate with Passionate Talent

• Work alongside driven individuals who are experts in their fields—and love what they do.

Bring Your Own Device (BYOD) Policy:

As this is a remote-based role, the company prefers candidates to use their own laptop. To ensure smooth performance across multiple tools and platforms, the device should be high-performance and capable of handling multitasking efficiently. A monthly BYOD allowance will be provided to support this arrangement.

Job Type: Full-time