Senior CRM Manager

We are looking for experienced Middle and Senior CRM professionals. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.

All the roles are on-site in Valencia or Warsaw

We will be happy to relocate you!

Key Responsibilities:

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging
• Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention
• Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI
• Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives
• Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements
• Ensure compliance with data privacy regulations and responsible gaming practices

Requirements:

• 3+ years of experience as a CRM Manager
• Proven track record of managing CRM campaigns end-to-end, with measurable business impact
• Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar
• Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization
• Excellent project management, communication, and collaboration skills
• Advanced in English (additional languages are a plus), fluent in Ukrainian
• Proactive, adaptable, and comfortable working in a fast-paced, international environment