Lead the product team to evolve Woofz into a holistic dog wellbeing platform. Develop a strategy and vision for the Woofz Product. Manage a team of Product Managers and drive product streams.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
We are nove8 — a fast-growing mobile product company creating the next generation of digital experiences for pet owners. Our flagship app, Woofz, is evolving into a full-scale wellbeing platform that supports pets and their humans throughout every stage of life.
At nove8, we believe that every dog deserves lifelong care, and we’re here to make that a reality. Our mission is bold, and so is our team — we value ownership, fast execution, data-driven decisions, and a deep passion for building products that truly matter. We are a remote-first company, distributed across Europe and united by the ambition to shape the future of pet wellbeing.
We are looking for a Head of Product to lead our product team across our portfolio, focusing only on the Woofz Product. You’ll own the vision, strategy, roadmap, and execution to evolve Woofz from a “dog training app” into the dog app for a pet’s full lifetime journey. You’ll work closely with Product Managers, Designers, Developers, the Support Team, and the CEO. As the company grows, this role has the potential to evolve into a Chief Product Officer (CPO) position.
This role is fully remote (European time zones preferred).
Woofz has established itself as a leading brand in dog training. Our next chapter is to expand from training into holistic dog wellbeing - introducing features like personalized wellness scores, predictive health insights, and behavior analytics.
We’re looking for a Head of Product who will lead this transformation - turning Woofz into the essential wellbeing companion for dogs and their owners.
Potential for promotion to Chief Product Officer (CPO) based on performance and company growth.
• Build a strategy and vision for the Woofz Product - #1 product for all dog owners.
• Create and prioritize the product roadmap across Woofz Product.
• Manage and mentor a team of 3+ Product Managers.
• Drive stable product streams across training, wellness, referral and monetization product streams..
• Analyze product performance and improve key metrics (D30 Retention, LTV, Churn, NSM).
• Build processes for stable, predictable release cycles.
• Conduct competitor analysis and market research.
• Collect and analyze user feedback together with the Support team.
• Collaborate closely with the in-app content team to enhance educational content.
• Work hand-in-hand with marketing and performance teams.
• Drive experiments (A/B tests) and user research initiatives.
• 7+ years in mobile product management (B2C, subscription-based apps).
• 2+ years managing product teams or product streams.
• Experience launching and scaling global mobile products.
• Solid experience in the education or wellness category of mobile apps.
• Deep understanding of key metrics and analytical tools.
• Strong experience with A/B testing and UX research.
• Knowledge of JTBD, Design Thinking, and familiarity with Reforge concepts.
• Upper-Intermediate or higher level of English.
• Background in gamification, health & fitness or educational apps.
• Experience in PetTech.
• Exposure to AI product development.
• A passion for pets (owning a dog is a plus!).
• Strategic thinker with strong execution skills.
• Highly analytical and data-driven.
• Self-starter, proactive, and results-oriented.
• Comfortable working in a fast-paced, high-growth environment.
• Deep interest in how products grow and evolve.
- Time-off Policy — unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- Sport and education compensations (75%)
- Psychologists compensation (70%)
- Language courses compensation
- Coworking compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings 2 times a year
- Merch
- Birthday presents