Develop digital marketing campaigns, create visual content, and manage social media presence. Utilize analytics tools and AI-driven audience targeting. Collaborate with internal teams and external partners.
Key Highlights
Technical Skills Required
Benefits & Perks
Job Description
Digital Marketing Specialist & Graphics Designer
Cognos Global Pty Ltd
Full-time · On-site (India)
About Us
Cognos Global Pty Ltd is an Australian migration and education advisory firm with offices in Sydney and support operations in India. We guide clients through Australia’s visa, PR, and citizenship pathways with help from experienced education counsellors and registered migration agents. Our focus is on delivering clear, reliable, end-to-end support throughout the migration process.
About the Role
We’re looking for a Digital Marketing Specialist & Graphics Designer who can strengthen our digital presence and support our growth across online channels. This role blends creative design with modern digital marketing, including AI-assisted content creation, analytics, automation, and emerging Martech tools.
As the company expands, there may be opportunities for the right candidate to migrate to Australia, and the company may support visa sponsorship depending on performance and business needs.
What You'll Do
- Lead digital campaigns across SEO/SEM, paid media, email, and social platforms.
- Produce high-quality visual content for social media, ads, websites, and brand materials.
- Manage and grow our social media presence with platform-specific strategies.
- Monitor and report performance using analytics tools and offer clear, actionable insights.
- Improve campaigns through A/B testing, personalization, and AI-driven audience targeting.
- Work with internal teams to create landing pages and improve digital user experiences.
- Map customer journeys and optimize conversion funnels across all touchpoints.
- Collaborate with agencies, freelancers, and tech partners when needed.
- Research new marketing technologies and share recommendations for digital innovation.
- Stay current with trends in short-form video, generative AI, automation, and Martech advancements.
- What You’ll Need
- Strong visual design skills and experience creating digital assets.
- Background in digital campaign planning and execution.
- Knowledge of website management (HTML, JavaScript, WordPress, CMS, UX/UI).
- Familiarity with analytics and optimization tools such as GA4, CRM dashboards, heat maps, and funnel tracking.
- Proficiency with Adobe Creative Cloud, Canva, CapCut, Figma, Camtasia, or similar tools.
- Bonus: Experience with AI-driven tools like ChatGPT, Midjourney, Runway, or marketing automation platforms.
Why Join Us
- Work in a growing organization focused on meaningful client outcomes.
- Use modern tools and technologies to shape digital strategy.
- Develop skills across marketing, design, automation, and AI.
- Potential pathways for company-supported migration to Australia based on merit and performance.
***** Please ONLY apply if you have relevant experience *******